Britton Manasco President and Do-founder, Visible Impact
Britton Manasco is president and co-founder of Visible Impact (www.visibleimpact.com), which specializes in strategic messaging and sales enablement solutions that build business credibility, generate demand, and sharpen sales conversations. He is currently writing a book on the strategic impact of virtual and remote selling with co-author Anneke Seley.
As a messaging consultant, Britton has worked with recognized companies in the fields of technology, energy, financial services, and the life sciences. These client engagements have further shone what it takes to be a thought leader and bring a provocative message forward. Among his current clients: Cisco; Dell; Sungard; Accenture; Corporate Visions; and an array of expansion-stage firms.
Prior to his work with Visible Impact, Britton was a consultant for Prime Resource Group (which focuses on sales performance consulting for companies engaged in a complex sale), Knowledge Capital Group (a leader in analyst relations), and Peppers and Rogers Group (which specializes in “one-to-one” marketing for F500 companies).
In addition, he has written for Harvard Business Review; The New York Times; CIO Magazine; RainToday; SandHill.com; 1to1 Magazine; The Economist; Reason Magazine; and many other media outlets worldwide. .
A talk radio and cable TV broadcast journalist since 1995, media producer / host Bonnie D. Graham created and launched SAP Coffee Break with Game-Changers Radio in Fall 2011. Since then, she has developed 20 additional themed Game-Changers radio series for SAP. On each episode, Bonnie moderates a panel of thought leaders, practitioners, journalists and / or educators from across the business spectrum and the globe, to share timely technology and strategy insights for businesses of all sizes, industries, geographies, and maturities. Bonnie is on the SAP Editorial Experience / News Services team. Follow her programs on Twitter #SAPRadio.
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