Catherine Lynch Senior Director Industry Cloud Marketing, SAP
Catherine Lynch, SAP, Senior Director Industry Cloud Marketing, is a content marketing specialist with a particular focus on the global Professional Services and Media industries. She has a wide international experience of working with enterprise application vendors in global roles and is active on social media networks. She creates thought leadership content including videos, blogs, customer testimonials to promote industry solutions from SAP.
Prior to joining SAP, Catherine had 10 years of experience of outbound solution marketing in EMEA roles including analyst relations, press and other media briefings, public speaking at conferences and customer facing events, sales and partner enablement, product positioning and product launches.
Before joining SAP, she was European Product Marketing Director at TIBCO Software with a focus on Business Process Management. Digitalist: The Wildly Successful Social Media Account.
A talk radio and cable TV broadcast journalist since 1995, media producer / host Bonnie D. Graham created and launched SAP Coffee Break with Game-Changers Radio in Fall 2011. Since then, she has developed 20 additional themed Game-Changers radio series for SAP. On each episode, Bonnie moderates a panel of thought leaders, practitioners, journalists and / or educators from across the business spectrum and the globe, to share timely technology and strategy insights for businesses of all sizes, industries, geographies, and maturities. Bonnie is on the SAP Editorial Experience / News Services team. Follow her programs on Twitter #SAPRadio.
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