Charlotte Bui Head of the Global Design Thinking team within Office of the CEO, SAP
Charlotte Bui is the head of the Global Design Thinking team at SAP within the office of the CEO. The global team brings a design thinking mindset and methodology to customer sessions in all regions focusing on their needs.
With her team, Charlotte oversees the management and creation of tools and techniques and provides training and communications for customer facing employees.
Charlotte is also a Design Thinking practitioner using hands on experiences to expand and evolve the approach and to help SAP customers re-imagine new possibilities for their future. As design thinking includes visual and creative skills, Charlotte manages a shared service of design experts to generate powerful artifacts for customer engagements.
Within the global design thinking team, key successes include training and enablement of over 3K members in the broader sales force, creation of hundreds of key customer assets, design and iterative development of the design thinking toolkit app and much more.
Charlotte has been with SAP for over 12 years and has consistently focused on creating and scaling new and innovative ways to support our customer’s needs.
A talk radio and cable TV broadcast journalist since 1995, media producer / host Bonnie D. Graham created and launched SAP Coffee Break with Game-Changers Radio in Fall 2011. Since then, she has developed 20 additional themed Game-Changers radio series for SAP. On each episode, Bonnie moderates a panel of thought leaders, practitioners, journalists and / or educators from across the business spectrum and the globe, to share timely technology and strategy insights for businesses of all sizes, industries, geographies, and maturities. Bonnie is on the SAP Editorial Experience / News Services team. Follow her programs on Twitter #SAPRadio.
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