Chris Horak Global Head of Solution Marketing, SAP® Business ByDesign™, SAP
Christian “Chris” Horak is global head of solution marketing for SAP® Business ByDesign™, SAP AG, responsible for providing and driving solution positioning and messaging as well as thought leadership programs across geographies, industries and routes to market to increase reputation, relevance and pipeline impact for SAP Business ByDesign and the overall On Demand portfolio.
From 2007-10, Chris was responsible for SAP NetWeaver marketing, and before that he lead the early marketing definition for SAP Business ByDesign. He has over 20 years of experience in global software marketing, product management and business development for very small and midsize companies as well as large corporations. Before joining SAP in 2005, Chris was vice president of business development and general manager, mobile commerce at Software AG in Darmstadt, Germany; director, product marketing at BEA Systems in California; and worked at Informix Software Inc.
A talk radio and cable TV broadcast journalist since 1995, media producer / host Bonnie D. Graham created and launched SAP Coffee Break with Game-Changers Radio in Fall 2011. Since then, she has developed 20 additional themed Game-Changers radio series for SAP. On each episode, Bonnie moderates a panel of thought leaders, practitioners, journalists and / or educators from across the business spectrum and the globe, to share timely technology and strategy insights for businesses of all sizes, industries, geographies, and maturities. Bonnie is on the SAP Editorial Experience / News Services team. Follow her programs on Twitter #SAPRadio.
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