Craig Bassin CEO, EasyAsk
Craig Bassin brings an extensive career in emerging technology software, as well as a serial entrepreneurial spirit to EasyAsk. Recognizing the enormous potential for EasyAsk’s Natural Language based Ecommerce, Business Intelligence and Ad hoc query products, Craig orchestrated the acquisition of EasyAsk technology from Progress Software in May 2009.
Previously, as founder and CEO at B2Systems in 1995, he choreographed a leveraged buyout of a $30 million software division of Sapiens Corporation. B2Systems Data Integration technology was later acquired by Novell Corporation, generating a 20X return on investment. Craig was VP and Partner at GenevaGroup International, the premier boutique retained search firm that built management teams for Oracle Corporation, Business Objects, SalesForce.com, NetSuite, Siebel Systems, GoldenGate Software, Gomez Corporation and others. Craig was the top sales manager at Ingres Corporation and the first Director of National Accounts at Oracle.
Today’s buzz: Handheld Future. Enterprise mobility is moving at triple-Internet speed in our Mobile 2.0 world. Adoption of BYOD and enterprise-wide B2E, B2B and C2B…
A talk radio and cable TV broadcast journalist since 1995, media producer / host Bonnie D. Graham created and launched SAP Coffee Break with Game-Changers Radio in Fall 2011. Since then, she has developed 20 additional themed Game-Changers radio series for SAP. On each episode, Bonnie moderates a panel of thought leaders, practitioners, journalists and / or educators from across the business spectrum and the globe, to share timely technology and strategy insights for businesses of all sizes, industries, geographies, and maturities. Bonnie is on the SAP Editorial Experience / News Services team. Follow her programs on Twitter #SAPRadio.
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