SAP Radio Guest Speaker Overview

Craig Borowski Market Researcher, Software Advice

Craig Borowski, Market Researcher at Software Advice, covers technology and changing trends in the CRM market, with a focus on customer service, marketing automation and the impact of technology on CRM strategy.

He graduated from Colby College in 1997, moving then to Taipei, Taiwan to begin a career in journalism, publishing and translation.

His career has included positions as Senior Editor and columnist of a bilingual edition of TIME magazine, author of a dozen books, and Chinese-to-English translator for clients including the Taipei Times, The China Post, Acer Inc. and the Office of the Mayor of Taipei.

Craig joined Software Advice in 2013 after serving two years as CMO at the U.S. branch of a German consumer products manufacturer.

 

Modern Customer Journey: Having It Their Way – Part 2

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Modern Customer Journey: Forget the Marketing Funnel

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SAP Radio Host

Bonnie D. Graham

A talk radio and cable TV broadcast journalist since 1995, media producer / host Bonnie D. Graham created and launched SAP Coffee Break with Game-Changers Radio in Fall 2011. Since then, she has developed 20 additional themed Game-Changers radio series for SAP. On each episode, Bonnie moderates a panel of thought leaders, practitioners, journalists and / or educators from across the business spectrum and the globe, to share timely technology and strategy insights for businesses of all sizes, industries, geographies, and maturities. Bonnie is on the SAP Editorial Experience / News Services team. Follow her programs on Twitter #SAPRadio.

Connect with Bonnie D. Graham: @bizbreakradio

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