Emily Rakowski Global Vice President of Audience Marketing and Demand Generation, SAP Ariba
Emily Rakowski is Global Vice President of Audience Marketing and Demand Generation at SAP Ariba. In this role, she drives demand and market awareness for procurement, finance and business networks solutions to promote customer value and ensure business growth. Emily brings over 20 years of experience in high tech marketing and consulting to SAP.
She joined the company in 2006 from Ariba, where she was head of marketing for the sourcing and contract management solutions.
Emily has also spent time at eBreviate, Creative Good (a customer experience consultancy), and A.T. Kearney where she managed strategic sourcing, ERP selection and implementation, and strategic marketing engagements for clients in the high technology, banking and energy industries.
Together she has been with SAP and Ariba for over 15 years.
Emily holds an M.B.A. from the Kellogg Graduate School of Management and a B.A. in International Relations from Stanford University.
A talk radio and cable TV broadcast journalist since 1995, media producer / host Bonnie D. Graham created and launched SAP Coffee Break with Game-Changers Radio in Fall 2011. Since then, she has developed 20 additional themed Game-Changers radio series for SAP. On each episode, Bonnie moderates a panel of thought leaders, practitioners, journalists and / or educators from across the business spectrum and the globe, to share timely technology and strategy insights for businesses of all sizes, industries, geographies, and maturities. Bonnie is on the SAP Editorial Experience / News Services team. Follow her programs on Twitter #SAPRadio.
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