Jeff Tanner Professor of Marketing, Baylor University
John F. (Jeff) Tanner Jr., Professor of Marketing at Baylor University, is the Director of Baylor’s Innovative Business Collaboratory, a collaborative field laboratory conducting actionable research in partnership with organizations such as Cabela’s, Teradata, Viverae and Splunk.
A scholar and consultant in the areas of marketing strategy and customer relationship management, he has published over 70 articles in the leading marketing journals, as well as 15 books. “Dynamic Customer Strategy: Today’s CRM” was released in late 2013 and “Analytics and Dynamic Customer Strategy: Big Profits from Big Data” in summer 2014.
He has taught and consulted in the area of marketing performance and customer strategy with executives in India, France, Canada, Mexico, Ireland, Switzerland, Australia, Colombia, Malawi and Trinidad.
Jeff has testified as an expert witness in cases involving consumer confusion, trade shows and exhibitions, and sales issues. Jeff and his wife own and operate a thoroughbred breeding and racing operation.
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A talk radio and cable TV broadcast journalist since 1995, media producer / host Bonnie D. Graham created and launched SAP Coffee Break with Game-Changers Radio in Fall 2011. Since then, she has developed 20 additional themed Game-Changers radio series for SAP. On each episode, Bonnie moderates a panel of thought leaders, practitioners, journalists and / or educators from across the business spectrum and the globe, to share timely technology and strategy insights for businesses of all sizes, industries, geographies, and maturities. Bonnie is on the SAP Editorial Experience / News Services team. Follow her programs on Twitter #SAPRadio.
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