Kai Petzelt Senior Director of Product Marketing, SAP
Kai Petzelt is Senior Director of Product Marketing at SAP. He is responsible for the creation and communication of messaging and positioning for the CRM solutions portfolio for the Customer Service line of business.
Kai has accumulated 20 years of experience in marketing, strategy, and business management positions across high-tech, chemicals, and life sciences in multinational corporations across Europe and North America.
Kai is a frequent speaker at industry events and webinars, and blogs regularly about all things related to customer engagement. A native of Germany, Kai is now a Silicon Valley transplant.
The buzz: Social. Have your company’s social engagement tools and practices evolved to meet the demands of today’s digitally-empowered, brand-controlling customers – or are you…
A talk radio and cable TV broadcast journalist since 1995, media producer / host Bonnie D. Graham created and launched SAP Coffee Break with Game-Changers Radio in Fall 2011. Since then, she has developed 20 additional themed Game-Changers radio series for SAP. On each episode, Bonnie moderates a panel of thought leaders, practitioners, journalists and / or educators from across the business spectrum and the globe, to share timely technology and strategy insights for businesses of all sizes, industries, geographies, and maturities. Bonnie is on the SAP Editorial Experience / News Services team. Follow her programs on Twitter #SAPRadio.
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