SAP Radio Guest Speaker Overview

Michelle Cooper Vice President Marketing, SAP

Michelle Cooper is Vice President Marketing at SAP, where she is responsible for leading Industry and LoB marketing programs for SAP North America. Her primary responsibilities are to enable accelerated growth and drive awareness, thought leadership, and demand for SAP solutions. With more than 20 years in the technology industry, Michelle has experience leading industry, regional, and solution marketing teams. Prior to SAP, she was vice president of marketing at Gelco Information Network where she served as the head of marketing for North America. She also held marketing leadership positions at RightWorks Corporation, a start-up acquired by i2 Technologies, PeopleSoft Incorporated and Texas Instruments. Michelle has a BBA from Longwood University with a concentration in Marketing and a minor in Management Information Systems.

Future of the Empowered Marketer: Science of Customer Centricity

s buzz: Marketers. Engaging, delighting, and earning the loyalty of your connected, empowered customers is a complex, evolving science. You need to learn what they…

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SAP Radio Host

Bonnie D. Graham

A talk radio and cable TV broadcast journalist since 1995, media producer / host Bonnie D. Graham created and launched SAP Coffee Break with Game-Changers Radio in Fall 2011. Since then, she has developed 20 additional themed Game-Changers radio series for SAP. On each episode, Bonnie moderates a panel of thought leaders, practitioners, journalists and / or educators from across the business spectrum and the globe, to share timely technology and strategy insights for businesses of all sizes, industries, geographies, and maturities. Bonnie is on the SAP Editorial Experience / News Services team. Follow her programs on Twitter #SAPRadio.

Connect with Bonnie D. Graham: @bizbreakradio

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