SAP Radio Guest Speaker Overview

Reza Soudagar Senior Director in Customer Engagement and Commerce Group, SAP

Reza Soudagar, Senior Director in Customer Engagement and Commerce group at SAP, has more than two decades of experience in business consulting, IT strategy, and the development of customer relationship management (CRM) solutions.

Reza held senior leadership positions at Accenture and Oracle, serving clients in high-tech and communications industries, and was responsible for a number of products in Oracle’s CRM suite.

He is a co-author of The Customer Experience Edge: Technology and Techniques for Delivering an Enduring, Profitable and Positive Experience to Your Customers (McGraw Hill, 2011).


Social Gets Serious: Customer Experience Management Tools

The buzz: Seriously social. Social media is the real deal. How? It can help you achieve and surpass your customer support goals. Who says? Key…

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Business on Speed: Real-Time Insights and Execution

Big Data dominates the business conversation. Of its “3 V” attributes – Volume, Variety, Velocity – the third is grabbing the spotlight. Bottom line: Are…

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21st Century Tech Leaders: What’s in a Name?

What’s in a name? Plenty, for today’s CIO. Given this tech leader’s dynamically evolving role, their “I” stripe could be earned for bravery as an…

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Get the Customer Experience Edge: Ten Ways to Wow ‘Em

Whether you’re a start-up or a seasoned company, you’re facing the hard facts of today’s customer experience: it’s a perpetual-motion target and it’s your new…

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Customer Experience Edge: Your New Competition

With social media and smartphones fueling your customers’ expectations and enabling them to affect your brand, the customer experience is now your competitive battleground. Everyone…

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SAP Radio Host

Bonnie D. Graham

A talk radio and cable TV broadcast journalist since 1995, media producer / host Bonnie D. Graham created and launched SAP Coffee Break with Game-Changers Radio in Fall 2011. Since then, she has developed 20 additional themed Game-Changers radio series for SAP. On each episode, Bonnie moderates a panel of thought leaders, practitioners, journalists and / or educators from across the business spectrum and the globe, to share timely technology and strategy insights for businesses of all sizes, industries, geographies, and maturities. Bonnie is on the SAP Editorial Experience / News Services team. Follow her programs on Twitter #SAPRadio.

Connect with Bonnie D. Graham: @bizbreakradio

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