Sam Yen Chief Design Officer, SAP
Sam Yen was announced as the Chief Design Officer of SAP on June 1, 2014.
Sam will continue his work to drive a new era of commitment to design and user experience at SAP and, above all, listen to customers´ needs and roll that conversation into tangible results. High profile projects are SAP Fiori, SAP Screen Personas and SAP´s UX design services.
Prior to taking on his current role as Chief Design Officer, Sam was the Global Head of Design and User Experience. Before that, Sam led the SAP AppHaus, an innovation team tasked with building new solutions, establishing new markets, and reaching new users for SAP.
Sam initially joined SAP as a senior member of the Design Services Team, a multi-disciplinary group in the Office of the CEO tasked with accelerating the adoption of Design Thinking as a process for innovation and development of internal and external SAP products.
Before joining SAP, Sam was co-founder of Covigna, Inc., an enterprise software company that delivered contract management solutions.
Sam is a native of San Francisco and has a Ph.D. in Design Theory and Methodology from Stanford University.
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