SAP Radio Guest Speaker Overview

Tim Clark Head of Brand Journalism, SAP

Tim Clark, Head of Brand Journalism at SAP, evangelizes and implements writing best practices that generate results across blog channels, integrated marketing plans and native advertising efforts. He uses two influential channels he launched to showcase best practice examples and help drive the business forward, SAP Business Trends on the SAP Community Network and SAPVoice on Forbes.com. Both channels are responsible for driving millions of page views and social shares, and have positioned SAP, and its exec-contributors, as true thought leaders and pioneers of the brand journalism movement. Tim encourages SAP employees and executives to “Tell the story you want to tell, not the story you think you should tell.”

Brands As Publishers: Lessons Learned and Future Trend Predictions

The buzz: “The buzz.” According to a recent eMarketer report, marketers will spend $8.8 billion on native advertising by 2018. Naturally, this means the digital…

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Social and Content Marketing: Relishing Relevance – Part 2

The buzz: Content.We’re bombarded daily by a deluge of marketing content – most of which rarely (if ever) works its intended magic. Do you yawn…

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Social and Content Marketing: Why Is Less More?

Today’s buzz: Marketing. We’re all bombarded daily by a deluge of content. Some works its intended magic; most fails with a splat or simply vaporizes….

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SAP Radio Host

Bonnie D. Graham

A talk radio and cable TV broadcast journalist since 1995, media producer / host Bonnie D. Graham created and launched SAP Coffee Break with Game-Changers Radio in Fall 2011. Since then, she has developed 20 additional themed Game-Changers radio series for SAP. On each episode, Bonnie moderates a panel of thought leaders, practitioners, journalists and / or educators from across the business spectrum and the globe, to share timely technology and strategy insights for businesses of all sizes, industries, geographies, and maturities. Bonnie is on the SAP Editorial Experience / News Services team. Follow her programs on Twitter #SAPRadio.

Connect with Bonnie D. Graham: @bizbreakradio

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