SAP Radio Guest Speaker Overview

Trish Nettleship Director, Multichannel Marketing, UCB

Trish Nettleship joined UCB bringing over 20 years of marketing experience in high-tech and telecom industries.

Previously at AT&T, she led digital marketing and social media for the business division focused on helping customers increase productivity and grow their business. Under her leadership, AT&T grew social into a significant channel for lead generation and overall engagement with their customers. Trish leads the newly-formed Multichannel Marketing team at UCB. Trish’s role is to define how multichannel marketing, working across organizational boundaries can provide a seamless, delightful experience for patients and key stakeholders.

Trish’s focus is on defining what opportunities and gaps we have in achieving this goal and creating the roadmap for digital transformation for UCB.

In her time at UCB, Trish has built a framework for agility in our approach to digital that allows for “real time” impact on creating and delivering patient and stakeholder value.

Balancing Act: Your Small Business Marketing Strategy

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SAP Radio Host

Bonnie D. Graham

A talk radio and cable TV broadcast journalist since 1995, media producer / host Bonnie D. Graham created and launched SAP Coffee Break with Game-Changers Radio in Fall 2011. Since then, she has developed 20 additional themed Game-Changers radio series for SAP. On each episode, Bonnie moderates a panel of thought leaders, practitioners, journalists and / or educators from across the business spectrum and the globe, to share timely technology and strategy insights for businesses of all sizes, industries, geographies, and maturities. Bonnie is on the SAP Editorial Experience / News Services team. Follow her programs on Twitter #SAPRadio.

Connect with Bonnie D. Graham: @bizbreakradio

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