Wendy Chen Founder / CEO, SILK
Wendy Chen is a Hong Kong based entrepreneur at the intersection of data, technology and culture. She grew up in prefectural level China. After graduating in Systems Engineering from Waterloo, Wendy became a quant trader for a high frequency trading firm. She has always been fascinated by how apparel could “help a girl from humble origins fit into a much different social class.”
Wendy is currently the founder / CEO of SILK (by Omnistream Co.), a social CRM extension for luxury retailers. SILK’s specialty is empowering frontline luxury staff to drive customer relationships. Wendy brings her unique background in data to create an anticipatory solution designed specifically for the workflow of the frontline, resulting in a drastic increase in CRM usage and customer communications. She believes strongly in the future of emerging markets as consumers, and the need of future software to be empathetic to the needs of the changing world. Wendy kitesurfs in her spare time.
A talk radio and cable TV broadcast journalist since 1995, media producer / host Bonnie D. Graham created and launched SAP Coffee Break with Game-Changers Radio in Fall 2011. Since then, she has developed 20 additional themed Game-Changers radio series for SAP. On each episode, Bonnie moderates a panel of thought leaders, practitioners, journalists and / or educators from across the business spectrum and the globe, to share timely technology and strategy insights for businesses of all sizes, industries, geographies, and maturities. Bonnie is on the SAP Editorial Experience / News Services team. Follow her programs on Twitter #SAPRadio.
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