William Arruda Founder, Reach
A citizen of the world with boundless energy and a genuine passion for human potential, William Arruda is the founder of Reach, the global leader in personal branding with representatives in 45 countries and products that have been used by a million+ people.
He is a corporate branding veteran and accomplished entrepreneur who has been credited with turning the concept of personal branding into a global industry.
William believes that business is a truly human endeavor and has seen first-hand how personal branding ignites potential and bolsters trust, loyalty and engagement between an organization and its people.
He’s passionate about helping global brands and associations engage and activate their talent through the power of personal branding and social media. Adobe, British Telecom, Gucci, IBM, J&J, LinkedIn, Microsoft, Pepsi and Target are just a few in his long list of clients.
As a thought-leader, William has appeared on BBC TV, Discovery, Fox News and NPR and has been featured in countless publications including Time, Fast Company, the Wall Street Journal and Entrepreneur. William is the bestselling author of, Ditch. Dare. Do! and Career Distinction and writes a regular column for Forbes. He holds a Master’s degree in Education.
The buzz: Tell me why. MSLGroup reports that 77% of buyers are more likely to purchase from a company whose CEO uses social media….
A talk radio and cable TV broadcast journalist since 1995, media producer / host Bonnie D. Graham created and launched SAP Coffee Break with Game-Changers Radio in Fall 2011. Since then, she has developed 20 additional themed Game-Changers radio series for SAP. On each episode, Bonnie moderates a panel of thought leaders, practitioners, journalists and / or educators from across the business spectrum and the globe, to share timely technology and strategy insights for businesses of all sizes, industries, geographies, and maturities. Bonnie is on the SAP Editorial Experience / News Services team. Follow her programs on Twitter #SAPRadio.
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