SAP Radio Guest Speaker Overview

Yvette Lui Director of Global Data and Audience Partnerships, Facebook

Yvette Lui is the Director of Global Data and Audience Partnerships at Facebook, leading a group that builds partnerships around audience solutions. Yvette and team work with third parties to deliver personalized marketing at scale that drive business outcomes for omnichannel marketers.

Prior to this role, Yvette led Facebook’s North America Mid-Market Sales team, and before that she spent six years at Google leading Agency Development, Strategic Partnerships for Google Checkout, and Social Media Advertising Sales. Yvette serves on the Executive Committee of the DMA Board of Directors, and was named a Marketing EDGE Rising Star in 2014.

She holds a bachelor’s degree in business administration from the University of California at Berkeley.

Facebook, Etc. and Your Business: Beyond Friending

The buzz: Verb: ‘to friend’. Over a billion people use Facebook and other social media mainly for personal communication. Many businesses see sales gold here,…

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SAP Radio Host

Bonnie D. Graham

A talk radio and cable TV broadcast journalist since 1995, media producer / host Bonnie D. Graham created and launched SAP Coffee Break with Game-Changers Radio in Fall 2011. Since then, she has developed 20 additional themed Game-Changers radio series for SAP. On each episode, Bonnie moderates a panel of thought leaders, practitioners, journalists and / or educators from across the business spectrum and the globe, to share timely technology and strategy insights for businesses of all sizes, industries, geographies, and maturities. Bonnie is on the SAP Editorial Experience / News Services team. Follow her programs on Twitter #SAPRadio.

Connect with Bonnie D. Graham: @bizbreakradio

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