HONG KONG, March 19, 2020 – A surge in online commerce, triggered by the COVID-19 outbreak, has shifted shopping sentiment and transactions from physical stores to digital retail platforms in Hong Kong. To support local companies adapting to this transformation, SAP Hong Kong helps them create a personalized online shopping experience for their customers with SAP Commerce Cloud, part of the SAP Customer Experience solutions. Supported by omnichannel capabilities and a data center in Hong Kong, companies can optimize online retail operations and scale their business locally and beyond with SAP Commerce Cloud.
“People movement around Hong Kong and foot traffic to shopping hubs have slowed down significantly since the outbreak of COVID-19,” said Fabian Padilla Crisol, Managing Director, SAP Hong Kong. “It has quickly become essential for companies to optimize and expand online retail operations through e-commerce channels. SAP Commerce Cloud is a complete solution that supports companies to tackle business and operational challenges. Its flexibility and scalability help them launch and improve online business, and fast deployment makes our customers well-positioned to capture opportunities.”
SAP has supported major retailers in Hong Kong to engage customers with its e-commerce solutions, by creating a meaningful and consistent shopping experience. Companies that have implemented commerce solutions from SAP include:
Asia Miles, Asia’s leading travel and lifestyle rewards program, offers its members a smarter and more rewarding online shopping experience with the enhanced Lifestyle Award redemption platform, powered by SAP Commerce Cloud. With the enhanced and user-friendly platform, Asia Miles members can now make the best use of their Miles to redeem lifestyle products and experiences with greater flexibility, in the way they prefer.
HKTVmall, the largest 24-hour online shopping mall in Hong Kong, provides thousands of its customers a comprehensive online shopping experience with the support of SAP’s commerce solution. The solution connects and integrates HKTVmall’s commercial channels, handling content, catalogs, and orders; provides customer-facing search functionality, and integrates with HKTVmall’s backend ordering and transaction systems.
Foodwise, Hong Kong’s first top online supermarket that specializes in healthy and quality food, wines, vegetables and basic necessities, has strengthened its citywide seven-store operations through an e-commerce platform powered by SAP. Foodwise now provides a personalized digital experience, integrating digital and physical customer touchpoints onto a single platform, which powers an omnichannel storefront with search and navigation, recommendations, shopping cart, wish list and checkout functions, as well as product content management.
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