HONG KONG – October 16, 2023 — SAP Hong Kong today announced that Chow Tai Fook Jewellery Group (“Chow Tai Fook”), the renowned jewellery retailer, has adopted SAP SuccessFactors to accelerate its human resources digital transformation. Leveraging SAP SuccessFactors Employee Central and SuccessFactors Recruiting solutions, Chow Tai Fook will streamline core HR processes, optimize recruitment, enhance employee experience and productivity of its workforce in Hong Kong and Macau of China, Japan, Korea and Southeast Asia.
Headquartered in Hong Kong, Chow Tai Fook is a household name with a respected portfolio of jewellery brands, including the iconic flagship brand CHOW TAI FOOK, CTF Watch, HEARTS ON FIRE, ENZO, SOINLOVE and MONOLOGUE. The Group touches the hearts and minds of its discerning customers with a wide variety of jewellery products and attentive services through its extensive omnichannel retailing network.
With SAP SuccessFactors Employee Central and SuccessFactors Recruiting, Chow Tai Fook will optimize its HR operations in the following aspects:
- Standardized HR processes and integrated data – Chow Tai Fook will deploy best practices to standardize HR processes across its operating regions and enhance employee experience with fast, intuitive access to self-service tools across devices. With SAP SuccessFactors Employee Central, the company can harmonize data into one single platform to maintain key HR data and user profiles; and better manage work schedules, holiday calendars and leave requests.
- Enhanced organizational visibility and embedded insights – Chow Tai Fook can visualize the organizational structures across its entire operations with SAP SuccessFactors Employee Central’s organizational management functionality. Embedded analytics enable it to gain real-time insight into the workforce, improve administrative efficiency and workforce planning. The solution also provides embedded reporting and graphical dashboards with data-driven insights to support better decision-making.
- Automated regulatory compliance – Chow Tai Fook can quickly adapt to local business, practices, laws, and statutory reporting requirements as SAP SuccessFactors Employee Central includes regularly updated compliance capabilities based on analysis of local regulations.
- Streamlined hiring processes – Chow Tai Fook can attract, identify and hire the right talent through results-oriented recruiting practices and embedded engagement and automation processes. SAP SuccessFactors Recruiting will guide the company’s recruitment process with embedded technologies including AI and applicant tracking system (ATS) for mass recruiting to executive search.
“Chow Tai Fook boasts a rich heritage and nearly 95 years of experience in Mainland China and Hong Kong, establishing itself as one of the world’s leading jewellery groups. Our unwavering commitment to fostering a people-centric culture and talent development has been instrumental in our success,” said Theresa Lui, Chief People Officer, Chow Tai Fook Jewellery Group. “Building a strong and productive workforce is the key to drive sustainable business growth. To that end, we are leveraging SAP SuccessFactors to elevate our HR operations by streamlining processes, optimizing recruitment and making business decisions based on data-powered insights. We believe this digital transformation will empower employees and equip Chow Tai Fook with the agility to strategically align resources and operations, as well as to meet future development needs.”
“Enterprises are renewing their focus on how to enhance employee experience,” said Esmond Tong, Managing Director, SAP Hong Kong. “They realize that using digital tools to streamline HR operations can create a workplace environment where employees are more engaged and productive. SAP SuccessFactors enables companies to achieve that through an agile, cloud-based digital platform, accessible anytime online and through mobile devices. SAP is proud to support Chow Tai Fook in its drive towards better employee performance and satisfaction.”
SAP SuccessFactors solutions are cloud-based human experience management software applications that support core HR and payroll, talent management, HR analytics and workforce planning, and employee experience management. The suite provides individualized experiences that keep employees happy, productive, and engaged. Launched in 2001 and part of the SAP family since 2012, SAP SuccessFactors solutions are used by over 262+ million users in more than 200 countries and territories around the world.
For more details about SAP SuccessFactors, please go HERE.
About SAP
SAP’s strategy is to help every business run as an intelligent sustainable enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: SAP customers generate 87% of total global commerce. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers’ businesses into intelligent enterprises. SAP helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want – without disruption. Our end-to-end suite of applications and services enables business and public customers across 25 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, SAP helps the world run better and improve people’s lives. For more information, visit www.sap.com/hk.
This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of SAP’s 2022 Annual Report on Form 20-F.
© 2023 SAP SE. All rights reserved.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see https://www.sap.com/copyright for additional trademark information and notices.
For more information, press only:
Mr. Benson Chao, Head of Communications, SAP Hong Kong
+852 2539 1947 benson.chao@sap.com
