March 3, 2025, Hong Kong – SAP today announced the appointment of Bessie Yuan as President and Managing Director of SAP Greater China. In this role, she will be responsible for SAP’s business, driving AI and cloud adoption to help businesses accelerate digital transformation and achieve sustainable growth. She will also focus on strengthening SAP’s presence and ecosystem in Greater China to meet the evolving needs of customers across industries.
Simon Davies, President of SAP Asia Pacific, said: “SAP is driving enterprise growth to the next level with SAP Business Suite, integrating AI and real-time data into SAP’s comprehensive business applications. Greater China is a dynamic market with great potential, with an extraordinary breadth of enterprises, and diverse industry application scenarios. We remain fully committed to its long-term development. I am confident that Bessie’s extensive industry experience and strategic leadership will propel SAP’s continued success in the market, enabling businesses to thrive in the digital era.”
Bessie Yuan, President and Managing Director of SAP Greater China, said: “I’m excited to join SAP. Digital transformation is key to driving sustainable growth and competitiveness. AI and cloud, as core enablers of this shift, are reshaping business operations and market landscapes. I look forward to collaborating with our team and partners to help customers harness SAP’s cloud solutions and business AI, empowering enterprises to unlock their digital potential and drive high-quality growth.”
With 27 years of leadership experience at global technology leaders, Bessie brings a strong track record in driving transformation through cloud and enterprise solutions. Before joining SAP, she served as President of Microsoft China, overseeing the company’s enterprise, partner ecosystems, and cloud business lines. . Prior to that, she was the CEO of VMware Greater China, and she has also held leadership roles at Oracle and Hyperion in sales, consulting, and business development.
Recognized as a prominent industry leader, Bessie has been named by Fortune China and Forbes China as one of the country’s most influential female leaders. She is known for her passion, strong leadership, and commitment to building innovative, high-performing teams while fostering a diverse and collaborative workplace. Bessie holds a bachelor’s degree in computer science and a master’s degree in economics.