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How Developers Can Monetize SAP Innovations in Just a Few Clicks

Feature Article | November 16, 2017 by Susan Galer

The only thing more important to inspired developers is the ability to reach customers who need their innovations. Enter the SAP App Center, an application marketplace expressly designed to bring developer solutions directly to customers.

I saw a demonstration of this during my exclusive video interview with Bill Rojas, senior director of Partner Engagement at SAP, at SAP TechEd Barcelona.

 

Monetizing Innovation

The value of developers and ecosystems to digital business cannot be overstated. According to IDC research, companies pursuing digital transformation strategies will expand their developer teams by up to threefold as early as next year.

“SAP developers are constantly innovating, and the SAP App Center is designed to provide them with the fastest route to getting them into customer’s hands,” said Rojas. “Whether they are startups or with established organizations, developers can use our technology easily, and quickly monetize the applications they build using the SAP App Center. They can not only build an application used by SAP today, but also gain leads in new markets because they’re able to promote their solution to customers in hundreds of countries worldwide.”

Rojas told me that developers can offer free trials to customers who can easily purchase and download their applications online. This is critical for developers that are extending SAP innovations including SAP Cloud Platform and SAP S/4HANA Cloud.

“The SAP App Center offers permanent trial downloads developers can point customers to so they can try applications at no cost to the developers,” said Rojas. “Companies are looking for pre-built cloud applications to run their business. The SAP App Center is the ideal route to bring customers their innovations.”

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