The buzz: The little engine that could.
We previously explored how Social Selling is transforming the large enterprise. Today we’ll focus on Social Selling for small and medium-sized businesses (SMBs).
Hubspot reported (in 2014) that SMBs contributed $5.5+ trillion to the US economy in 2013, and are increasingly turning to social media to market products and services, learn about competitive trends, and interact with customers.
The stats bear this out: 94% of SMBs that adopted social media are using it for marketing, 80% use social media to drive growth, and 61% find social media useful in gaining new customers.
Ready to learn how?
The experts speak.
Mario Martinez Jr., M3Jr Growth Strategies, LLC: “When you want to succeed as bad as you want to breathe, then you’ll be successful.” (Eric Thomas, The Hip Hop Preacher)
Kirsten Boileau, SAP: “Change before you have to.” (Jack Welch)
Joao Branquinho, SAP: “If opportunity doesn’t knock, build a door.” (Milton Berle)