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IDC Releases 2015 Market Predictions

December 9, 2014 by Susan Galer

Research firm IDC has released its global market predictions for 2015, which were recently presented by Senior Vice President and Chief Analyst Frank Gens in a Web conference, and detailed in an accompanying report.

This is a summary of what companies can expect on the IT front for next year.

Worldwide ICT Spending

Worldwide ICT spending will grow 3.8% in 2015 to more than $3.8 trillion, focused primarily on what IDC calls 3rd Platform technologies including cloud, mobile, social and Big Data.

Wireless Data

Wireless data will emerge as the largest ($536 billion) and fastest growing (13%) segment of telecom spending. To avoid being marginalized as little more than infrastructure providers, carriers will scramble to develop platform- and API-based services that add value and attract developers to their networks.

Wearables

Wearables will see an explosion of innovation, although unit sales will underwhelm. Mobile app downloads will start to slow in 2015, but enterprise mobile app development will double.

Cloud Services

Cloud services will remain a hotbed of activity in 2015 with $118 billion in spending on the greater cloud ecosystem. Adoption of cloud Infrastructure as a Service (IaaS) will grow briskly (36%) as market leader Amazon comes under attack from all directions as challengers attempt the “Amazoning of Amazon.”

Worldwide Spending

Worldwide spending on big data-related software, hardware, and services grows to $125 billion. Rich media analytics (video, audio, and image) will emerge as an important driver of big data projects.

Internet of Things Spending

One third of Internet of Things spending in 2015 will be focused on intelligent embedded devices outside the IT and telecom industries helped by partnerships among leading IT companies seeking to kick-start the market for industry solutions. Predictive maintenance will emerge as an important IoT solutions category.

Cloud First

Cloud first” hardware innovations will emerge, along with greater consolidation among server, storage, software, and networking vendors. IDC expects to see two or three major mergers, acquisitions, or restructurings among the top-tier IT vendors in 2015.

Industry Disruptions

A number of industry disruptions will emerge in 2015. Examples include alternative payment networks in financial services, expansion of IoT technologies into city safety, public works and transportation systems, and the expansion of location-based services in the retail industry.

Security Solutions

“3rd Platform-optimized” security solutions will help to secure the edge of the cloud (i.e. biometric security on mobile devices) and the core (i.e., encryption in the cloud will become the default practice). And threat intelligence will emerge as a killer Data as a Service category with a rapidly growing number of enterprises receiving tailored threat intelligence information. Elsewhere, 3D printing will see significant activity among conventional document printing companies as they lay the groundwork for a looming battle for commercial and industrial markets in 2016.

China

China will experience skyrocketing influence on the global ICT market in 2015 with spending that will account for 43% of all industry growth, one third of all smartphone purchases, and about one third of all online shoppers.

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