Banyan Tree Holdings Transforms Human Resource Processes with SAP

October 22, 2009 by SAP News 0

Fully Integrated Human Capital Management Processes
Help to Reduce Costs and Contribute to Overall Business Performance

SINGAPORESAP Asia Pacific Japan (“APJ”) and ObTech Asia Pacific (NEC) today jointly announced that Banyan Tree Holdings Limited (“Banyan Tree”), a leading manager and developer of premium resorts, hotels and spas in Asia Pacific, will be adopting the SAP ERP Human Capital Management (SAP ERP HCM) solution to totally transform its traditional Human Resource (HR) operation.

Through the fully integrated SAP ERP HCM solution, Banyan Tree will be moving away from administrative human resource processes and embracing progressive approaches such as employee self-service to gain greater efficiency, lower costs, and increase service quality. The new solution will also allow Banyan Tree to enhance its ability to identify, nurture and retain talents within and attract new ones into the organization.

“At Banyan Tree, we believe our people are our most valuable asset and the bedrock of our differentiating advantage. We have always placed great importance on the development of talent from within our organization to deliver our brand promise to our guests and shareholders through our associates. We believe that the continuous investment in our human capital is key to the success of our global drive, which is why we have devoted our resources to this collaboration with SAP,” said Mr Ariel Vera, Group Managing Director, Banyan Tree Holdings Limited.

He added, “We found SAP’s integrated and customizable ERP HCM solution suitable for deployment across our global operations in real time. SAP also offers a rich resource of best practices and the credibility of having installed SAP HCM in best-of-breed global institutions. We believe that this solution will enable us to better align the contributions, skills set and performance of our associates with our business goals.”

The SAP ERP HCM solution, to be deployed by SAP’s implementation partner ObTech Asia Pacific, will empower over 10,000 employees across 52 Banyan Tree offices worldwide to work in a collaborative environment.

“With the incorporation of SAP ERP HCM solution into the daily business operations, Banyan Tree will definitely heighten their productivity in terms of employee services and production enhancement,” commented Mr Patrick Teh, Singapore General Manager, ObTech Asia Pacific.

The SAP ERP HCM solution will allow Banyan Tree to sync employee data across HR, talent management and e-Recruitment systems in real time. The Group’s management will also be able to better pinpoint where talent lies and create a high performance environment where employees feel a strong sense of connection to the Group.

“As the demand for highly trained hospitality talents continue to increase, it is critical for companies like Banyan Tree to strategically manage their talent pool to stay ahead of their competition,” said Mr Kowshik Sriman, Managing Director, SAP Singapore.

“We are delighted to partner with Banyan Tree, and have them join our growing list of global Best-Run Businesses that continue to look to SAP to help them strengthen their operations and take their business to the next level,” added Sriman.

The SAP ERP HCM helps organizations throughout the world improve their performance with an efficient, committed and motivated workforce. With integrated building blocks and an unmatched partner ecosystem, the solution supports shared services and business process outsourcing – reducing cost and risk for organizations.

About Banyan Tree Holdings Limited

Banyan Tree Holdings Limited (“Banyan Tree” or the “Group”) is a leading manager and developer of premium resorts, hotels and spas in the Asia Pacific, with more than 20 resorts and hotels, over 60 spas, in excess of 60 retail galleries, and two golf courses. The Group manages and/or has ownership interests in niche resorts and hotels. The resorts each typically has between 50 and 100 rooms and commands room rates at the high end of each property’s particular market.

Banyan Tree has seven operating business segments: hotel investment, hotel residence sales, hotel management, spa operations, gallery operations, property sales, design fees and others (design and project management, golf course operations and other businesses).

The Group’s primary business is the management, development and ownership of resorts and hotels. This is centered on two award-winning brands: Banyan Tree and Angsana. Banyan Tree also operates the leading integrated resort in Thailand – Laguna Phuket, through the Group’s subsidiary, Laguna Resorts & Hotels Public Company Limited.

As a leading operator of spas in Asia, Banyan Tree’s spas are one of the key features in their resorts and hotels. Its retail arm Banyan Tree Gallery complements and reinforce the branding of the resort, hotel and spa operations.

Since the launch of the first Banyan Tree resort, Banyan Tree Phuket, in 1994, Banyan Tree has received over 500 awards and accolades for the resorts, hotels and spas that the Group manages. The Group has also received recognition for its commitment to environmental protection and emphasis on corporate social responsibility.

About ObTech Asia Pacific

ObTech is a global information technology company, wholly owned by NEC Corporation Japan. We focus on helping clients integrate the best of breed IT solutions in their businesses. Established in 1996, ObTech today is a leader for One-Stop Enterprise Business Solutions for MNCs and SMEs. To offer a full range of technologies & services, ObTech teams up with strong industry-leading companies including IBM, and SAP.

Our vertical industry focus includes Retail, Consumer Products, Chemical, Wholesale & Distribution and High Tech Manufacturing and we are dedicated to expanding and diversifying our services to more industries, providing end to end services from consulting, solutions, technology implementation, infrastructure support and maintenance to IT recruitment and training certification.

ObTech is a key partner of SAP for SAP Business One, SAP Business All-in-One, and SAP Business All-in-One Fast Start Program; and the first Gold Channel Partner of SAP in South East Asia. As the only certified SAP Support Centre in South East Asia using SAP Solution Manager – Service Desk software, ObTech provides quality helpdesk support to SAP users in the region. ObTech is also SAP’s Education Partner for Singapore, Malaysia and Thailand.

ObTech has more than 300 customers worldwide, and the company’s current focus is in the South East Asian market, with Regional Head Office in Singapore and offices in Malaysia, Philippines and Thailand. ObTech’s market leadership has grown from strength to strength. By putting operational tools directly in the hands of its clients, ObTech is set to become a market leader in Enterprise Business Solutions.


For more information, please visit www.ObTechGlobal.com.