Essar Group Seeks Real-Time Business Insight With SAP HANA™, Mobility and Business Intelligence Solutions from SAP

India’s First SAP HANA™ Platform Customer to Transform the Way It Thinks, Plans and Works; Gain Access to Information on the Move

BANGALORE, IndiaSAP India, a subsidiary of SAP AG (NYSE: SAP), today announced that the Essar Group has chosen the SAP HANA™ platform and the 4.0 release of business intelligence (BI) solutions from the SAP® BusinessObjects™ portfolio to strengthen its existing investments in SAP software and gain real-time visibility into businesses across all its verticals. Additionally, the company has selected mobility solutions from SAP and Sybase, an SAP company, to mobilize its critical business functions. The announcement was made at SAP® TechEd 2011, being held in Bangalore, India, October 19-21.

The Essar Group, the first SAP HANA customer in India, is one of the largest conglomerates in India, with revenues of USD 17 billion and 75,000 employees located in 25 countries across five continents. The group operates in sectors that include steel, oil and gas, power, communications and business process outsourcing (BPO), shipping, ports and logistics, projects, and minerals.

Essar Group joins the growing list of companies that have recently purchased or are in the process of implementing SAP HANA. The platform, along with SAP BusinessObjects BI solutions, will give senior executives and employees across Essar’s various verticals a snapshot of the overall business at a group level.

The Essar Group is also taking a lead step to mobilize critical business functions with mobility solutions from SAP and Sybase. Solutions include Sybase® Unwired Platform, to standardize mobile enterprise application development, and the Afaria® mobile device management solution, to manage multiple devices on a common platform for mobile users. The company will also rollout the Sybase® Mobile Sales application for SAP CRM and Sybase® Mobile Workflow application for SAP Business Suite.

“As a conglomerate operating in various industries globally, we needed a powerful solution to help us reign in and make sense of a vast amount of information as well as have this data easily accessible on mobile devices,” said CN Ram, chief information officer, Essar Group. “Our plan to augment our existing investment in SAP software will allow users to analyze data by customer, region or product whether in the office or while traveling. Access to consistent real-time data will improve our forecasting abilities as well as provide intelligence on how to redirect the business as needed based on recent events, customer relationships, product plans and market variations.”

“We continue to see strong momentum and adoption of our latest innovations in in-memory computing technology, with SAP HANA, cloud and mobility across every aspect of our customer base, in every industry imaginable and in businesses of all sizes,” said Dr. Vishal Sikka, member of the SAP Executive Board, Technology and Innovation. “Together with mobility solutions from SAP and Sybase and our BI solutions, SAP HANA is bringing a new real time to Essar Group. As India’s first SAP HANA customer, Essar Group sets a perfect example for how others can leverage the SAP HANA platform in one of our fastest-growing markets.”

SAP® TechEd 2011 in Las Vegas, Bangalore, Madrid, and Beijing

More than 19,000 SAP customers, partners and technical experts are expected to convene at SAP® TechEd 2011, the company’s largest ecosystem education event series. The conference brings IT managers, software developers, administrators, and business process experts together for a look under the hood of today’s business motors: the latest advances in in-memory and mobile technologies, and in on-premise, on-demand and on-device applications from SAP and more. In its 15th year, SAP TechEd was held in Las Vegas, Nevada, from September 12-16, is being held in Bangalore, India, from October 19-21, and will be held in Madrid, Spain, from November 8-10, and Beijing, China, from November 15-17. Follow SAP TechEd on Twitter at @SAPTechEd and join the conversation at #SAPTechEd.

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