BANGALORE, India — SAP Labs India and The Kolkata Knight Riders (KKR) today announced that the SAP HANA platform had been selected to develop an unprecedented statistical analysis tool that would assist KKR management during the auction happening in Bangalore on February 12, 2014. The real-time application, named SAP Auction Analytics will enable KKR to evaluate players based on multiple dimensions.
Developed using the principles of Design Thinking, SAP Auction Analytics leverages the predictive analytics capabilities of SAP HANA enabling KKR derive intelligence on the players to be featured in the auction. The platform provides significant insights based on various aspects of the players and a live dashboard of the performance of other teams during the bidding process. SAP Auction Analytics, capable of running on multiple devices, is custom developed for KKR. However its features are extensible and can be used by other teams.
“We constantly explore new ways and technologies to provide our players and management with the best set of tools to compete,” said Venky Mysore, MD and CEO, KKR. “SAP as a leader in providing innovative software solutions is an ideal partner to equip us with technology that can aid in effective decision making during the auction.”
“SAP is driving innovation in the sports and entertainment industry and is honored to partner with the Kolkata Knight Riders, one of the country’s premier cricketing franchises” said Anirban Dey, Managing Director, SAP Labs India. “SAP Auction Analytics will deliver significant competitive edge to KKR via real-time actionable insights that can make decision-making more efficient.”
Globally, a growing number of sports leagues, teams, and stadiums work with SAP to develop integrated business management solutions that help them run their businesses. The SAP for Sports & Entertainment solution portfolio helps the industry run better, from fans to athletes to teams and leagues.
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 253,500 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.