>
SAP Asia Pacific Japan

SAP Appoints New Managing Director of SAP India, Strengthening Asia Pacific Japan Leadership

BANGALORE, IndiaSAP (NYSE: SAP) today announced the appointment of Ravi Chauhan as managing director for SAP India, further strengthening the senior management team of SAP Asia Pacific Japan. Effective immediately, Ravi will be responsible for driving SAP India’s growth strategy and operations across the country. Based in Bangalore, Ravi Chauhan reports directly to Adaire Fox-Martin, President of SAP Asia Pacific Japan.

“As a technology hub and with its vast network of enterprises, entrepreneurs and users, India is undoubtedly a key market for SAP in the region and globally,” said Adaire Fox-Martin, President of SAP Asia Pacific Japan. “We are confident that Ravi brings the right set of skills and experience to lead SAP India to continued success, as we increasingly address the needs of India’s rising millennial workforce.”

Ravi Chauhan brings close to three decades of wide-ranging IT industry and management experience to SAP, with a track record of increasing market share, winning key customers and leading effective teams. Chauhan joins SAP after four years at Juniper Networks, where he last served as Managing Director, India and South Asia. From 2000 to 2009, Ravi held leadership roles at Nortel Networks such as General Manager (Global), Contact Center and Unified Communications Software; Managing Director, India; and Vice President, Enterprise Business, India.

“SAP plays an important role as a global leader in cloud and innovation.” said Ravi “I am excited to work closely with Indian customers to help them leverage the latest technology innovations that will drive successful business outcomes.”

With over 400 million millennials, India stands as the country with the most individuals in this generation. SAP’s innovations in cloud, mobile and social platforms are increasingly catered to the workplace of the future and the global networked economy, with applications and solutions across all industries.

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 253,500 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP’s future financial results are discussed more fully in SAP’s filings with the U.S. Securities and Exchange Commission (“SEC”), including SAP’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

© 2014 SAP AG. All rights reserved.

SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and other countries. Please see http://www.sap.com/corporate-en/legal/copyright/index.epx#trademark for additional trademark information and notices.

Note to editors:
To preview and download broadcast-standard stock footage and press photos digitally, please visit www.sap.com/photos. On this platform, you can find high resolution material for your media channels. To view video stories on diverse topics, visit www.sap-tv.com. From this site, you can embed videos into your own Web pages, share video via email links, and subscribe to RSS feeds from SAP TV.

Follow SAP on Twitter at @sapnews.

For more information, press only:
Claudia Cortes, +65 6664 4450, claudia.cortes@sap.com
Fan Tan, +65 6664 4416, fan.tan01@sap.com
Chaya Arora, +91 9987590976, chaya.arora@sap.com
Prasanna S R, +91 9986077303, prasanna.sr@bm.com