Chennai Super Kings Brings its 15 Million Fans Closer to the Game with SAP and Tekplay

CHENNAI, India Chennai Super Kings is transforming its fan engagement with SAP Hybris Commerce. With the newly launched Chennai Super Kings App (CSK App), fans will now have access to signature features like CSK TV, CSK Store, Rewards & Recognition, Fan Zone, Contests and early-bird Match Tickets. Built by Tekplay, the app was launched in Chennai today.

Chennai Super Kings is one of the most followed and decorated cricket franchises in the Indian Premier League. The team has an impressive track record since inception and has over 15 million fans worldwide.

“Cricket fans possess a rare combination of passion and thirst for continued knowledge of the game,” said Deb Deep Sengupta, President & Managing Director, SAP Indian Subcontinent. “We recognize this fully, with SAP having enabled leading global sports franchises connect with their multimillion fans worldwide. The CSK app is a perfect marriage of cricket and technology that will help the CSK fans whistle podu for their favorite team from anywhere, anytime!”

“Technology is providing fans with newer and better avenues to engage with their favorite sports teams,” said Prabhuram Ramanathan, Executive Director of Tekplay. “The CSK app, powered by SAP Hybris Commerce solutions, will meet the needs of CSK fans wherever they are in the world. The creation of the app is driven by extensive research into the needs, motivations and preferences of these loyal fans.”

SAP Hybris enables businesses to transform how they engage with customers, innovate how they do business, and simplify their technology landscape. With a comprehensive approach to customer engagement and commerce, the solutions unlock opportunities to optimize customer experience and transform the business. SAP Hybris has helped some of the world’s leading organizations transform themselves in response to changing market conditions and customer expectations – delivering exceptional experiences, adding new channels, evolving their business models, and entering new markets.