SAP India News Center

SAP Launches MSMEs Initiative “Global Bharat” to Make them Globally Competitive

New Delhi, India June 29, 2020 SAP India announces the launch of Global Bharat, a program designed to enable Indian MSMEs become globally competitive by equipping them with digital technologies. In association with NASSCOM Foundation, United Nations Development Programme (UNDP) and Pratham InfoTech Foundation, the program further compliments Government of India’s vision to empower MSME sector by providing them access to global marketplace, digital skilling for the workforce and transforming business processes. SAP Global Bharat program can be accessed on  www.growthmattersforum.com,  an exclusive community of MSME businesses.

Given the current business environment and state of economies, Global Bharat will enable Indian MSMEs to become future-ready while driving greater efficiencies by adopting these 3 initiatives:

Speaking about the program, Deb Deep Sengupta, President and Managing Director, SAP Indian Subcontinent said, “The impact of pandemic on economy and businesses has been felt majorly by MSMEs across the country. Being a potential contributor to India’s GDP (29%) and providing employment to over 111 million people, it is imperative to strengthen the sector for the revival of the country’s economy. Global Bharat, is our endeavor to enable MSMEs to augment business operations and re-access critical processes that overcome inefficiencies and make them globally competitive.”

Subramanian Ananthapadmanabhan, Vice President and Head of General Business, SAP Indian Subcontinent further states, “80% of SAP’s customer base are SMEs that have adopted digital technologies and witnessed exponential growth. As India opens up to a post-COVID business landscape, we are excited to partner with Micro, Small and Medium Enterprises on their digital journeys and support them with technologies and skills necessary to gain scale and compete in the new environment.”

MSMEs can access these offerings under the Global Bharat program at www.GrowthMattersForum.com

 

 

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