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70% of Start-ups Believe Enterprise Technology Propels Hypergrowth & Better Valuations: SAP – Zinnov Study

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Implementing Enterprise Applications critical to grow sustainably and scale across adjacencies

Bengaluru, August 02, 2023– SAP India, in collaboration with Zinnov Digital, today launched new research revealing that Indian startups are increasingly seeing enhanced benefits by adopting a robust digital core on the cloud. Remarkably, over 80% of start-ups in the Enterprise Tech, Health Tech, Retail, Logistics & AutoTech sectors have reported a substantial increase in revenue, underlining the significant positive impact of enterprise applications on start-up performance and success.

Titled ‘Driving the next phase of sustainable growth for Indian Start-ups in 2023 and Beyond,’ the study of 115 startups also suggests that start-ups will continue to invest in enterprise technology platforms, driven by their proven ability to deliver business outcomes and ROI. Some of the key benefits of enterprise applications include top-line acceleration and control on the bottom line, quick revenue recognition, and handling complex billing based on contracts and consumption for differentiated service lines.

Announcing the findings of the survey, Sanket Deodhar, Vice President- Digital Natives and Startups, SAP India, said, “Indian start-ups today require adequate tech infrastructure to help them diversify business, scaling up operations and acquisition and retention of the right talent. Mission-critical Enterprise Resource Planning (ERP) systems on cloud are powerful enablers that provide valuable insights and direction to navigate any challenges, and accomplish their goals, including attracting investors, fair valuations and retaining a competitive edge.”

Key findings from the report:

Best-run start-ups run on a modern digital core

Enterprise tech on the cloud is the future enabler

Addressing Challenges, Indian startups stay resilient.

Commenting on the study, Sidhant Rastogi, Managing Partner at Zinnov Management Consulting, said, “In 2022, Indian start-ups faced significant challenges due to market headwinds and reduced valuations. As we enter 2023, we remain optimistic that investment in the right technology and organizational augmentation can help start-ups navigate the economic slowdown caused by the recession and other macroeconomic factors. By doing so, they can ramp up valuations and revenue and achieve sustained growth.”

You can read the full study here

About SAP

SAP’s strategy is to help every business run as a sustainable, intelligent enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: 87% of the world’s total global commerce touches an SAP system. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers’ businesses into sustainable, intelligent enterprises. SAP helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want – without disruption. Our end-to-end suite of applications and services enables business and public customers across 25 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, SAP helps the world run better and improve people’s lives. For more information, visit www.sap.com.

About Zinnov

Founded in 2002, Zinnov is a global management and strategy consulting firm in New York, Santa Clara, Houston, Seattle, Bangalore, Gurgaon, Paris, Tokyo, and Pune. With a team of experienced consultants, subject matter experts, and an extensive advisor network, Zinnov assists Software companies, Global System Integrators, Enterprises, and Private Equity firms in developing actionable insights that help them create value – across dimensions of revenue and optimization.

www.zinnov.com

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SAP India
Deepika Gumaste: deepika.gumaste@sap.com

Genesis BCW
Shristi Mahnot: Shristi.Mahnot@genesis-bcw.com

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