{"id":5769,"date":"2023-05-09T16:12:08","date_gmt":"2023-05-09T16:12:08","guid":{"rendered":"https:\/\/news.sap.com\/india\/?p=5769"},"modified":"2023-07-27T14:43:47","modified_gmt":"2023-07-27T14:43:47","slug":"sap-forms-the-backbone-of-mgs-dealer-business-suite","status":"publish","type":"post","link":"https:\/\/news.sap.com\/india\/2023\/05\/sap-forms-the-backbone-of-mgs-dealer-business-suite\/","title":{"rendered":"SAP forms the backbone of MG\u2019s dealer business suite"},"content":{"rendered":"<p>At the SAP NOW India event, held in Mumbai, Manish Patel, CIO, of MG Motor, discussed the purpose of the brand \u2013 the MG Motor growth story and vision. He also spoke to the media on how SAP forms the backbone of MG\u2019s dealer business suite.<\/p>\n<p>&#8220;Its centralized business management solution integrating pre-sales, sales, and post-sales journeys of the customer. SAP C4C Sales Cloud forms the key pre-sales application used by relationship managers across all the sales touchpoints. In addition, APIs hosted on SAP CPI are provided to all third parties for lead generation,&#8221; he said.<\/p>\n<p>The full story can be read here: <a href=\"https:\/\/www.dqindia.com\/mg-motors-india-looking-at-the-next-level-of-transparency-manish-patel-cio\/\">MG Motor India looking at the next level of transparency: Manish Patel, CIO<\/a><\/p>\n<header class=\"entry-header\">\n<h1><\/h1>\n<\/header>\n<div class=\"entry-content\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>At the SAP NOW India event, held in Mumbai, Manish Patel, CIO, of MG Motor, discussed the purpose of the brand \u2013 the MG Motor&#8230;<\/p>\n","protected":false},"author":3480,"featured_media":2419,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5619259],"tags":[5618523,5619836,5619835,5619815,5619068],"sapn-display":[],"sapn-type":[5619198],"class_list":["post-5769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm","tag-customer-experience","tag-dealer-business","tag-manish-patel","tag-mg-motor","tag-sap","sapn-type-press-coverage"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>SAP forms the backbone of MG\u2019s dealer business suite - SAP India News Center<\/title>\n<meta name=\"description\" content=\"At the SAP NOW India event, held in Mumbai, Manish Patel, CIO, MG Motor, discussed the purpose of brand \u2013 the MG Motor growth story and vision. 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