Soccer team in a huddle

Innovative Hack Challenges with SAP at the #FCBayernHackDays

Feature Article | January 15, 2018 by Isabelle Schumacher

New technologies develop rapidly and become more and more important in sports — on and off the field. In a partnership with German football champion FC Bayern München, SAP helps to bring the fans closer to the sport and deeper into the fan experience. The next level in achieving this goal? The first international #FCBayernHackDays.

Next week, from January 19-22, FC Bayern München will host the #FCBayernHackDays together with partners, leading experts, startups, and students from all over the world for the very first time. FC Bayern has invited fans, entrepreneurs, creatives, tech evangelists, innovators, designers, hackers, makers & more to jointly tackle new challenges and research new innovative possibilities. Participants will take part in different hack challenges in teams of 3-5 persons with the final pitches taking place on Monday, January 22.


What Is a Hackathon?
In general, a hackathon — also known as hack days or codefest — is a software- and hardware-development event where different participants work collaboratively in teams on technical, business, and design problems. Hackathons typically have a specific topic, such as sports innovation, and a goal to generate useful, creative, or innovative software and/or hardware prototypes and/or ideas together within the time span of the event. More information about the #FCBayernHackDays is available at https://hackdays.fcbayern.com/.


As the official technology partner of FC Bayern München and front runner for technology innovation to bring fans closer to the action, SAP will host an own challenge at the #FCBayernHackDays, focusing on fan-activation 4.0: Inventing fascinating and innovative digital fan experiences. Key questions of the SAP challenge are:

  • What are your ideas how to turn unknown into known fans by offering innovative personalized digital fan experiences?
  • How would you use content, digital channels and situations to identify and address fans worldwide?
  • How do we connect international fan communities?

SAP development and design thinking experts will also coach and support the participants with their knowledge.

“The FC Bayern hack days are a great platform for us to take a topic, that we’ve been designing together with our partner FC Bayern München for years, to the next level: How can we continue to improve the fan experience at their favorite sports?”, says Cora Ackermann, Head of Soccer Partnerships, SAP. “We really look forward to seeing some innovative ideas being developed at the event and of course at the SAP challenge in particular. The FC Bayern hack days are the perfect place to connect with the IT talents from tomorrow.”

The #FCBayernHackDays will take place at the Allianz Arena in Munich. Updates will be shared regularly via FC Bayern’s digital channels.


SAP and FC Bayern München
As part of their cooperation, SAP supports FC Bayern München across a wide range of areas and activities, including the migration and optimization of business processes on one platform to support international growth and analyzing player health and performance, as well as personalizing fan experiences to increase engagement and loyalty. Learn more here.


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