WALLDORF — SAP SE, the world’s largest maker of business software, today announced that Jonathan Becher has been appointed as the company’s first Chief Digital Officer to lead the company’s new digital business unit with immediate effect.
Becher, a technology and marketing expert who joined SAP in 2007, will drive the new business unit to expand the company’s addressable market through entry into new areas such as content and data.
“Jonathan will not only be responsible for building a major new revenue stream for the company, he will also make Run Simple a reality for customers and consumers that engage with us digitally,” said Bill McDermott, CEO of SAP.
With this move SAP will combine its existing online stores into one new SAP Store, where buyers can discover, try, buy, download, and upgrade its software, services, education and content offerings in a completely frictionless environment.
At the same time, SAP has appointed Maggie Chan Jones as Chief Marketing Officer. Jones, who will join SAP from Level 3 Communications, spent seven years at Microsoft Corporation. She has extensive cloud experience having successfully navigated Microsoft’s transition from on premise to a cloud business. Her team also led the launch and implementation of the Office 365 business in the United States. Prior to that, Jones led the efforts in establishing a global partner opportunity framework for cloud services and launched Microsoft’s first cloud productivity offerings (BPOS) with their global partners. She will be based in New York City.