King Content and the Rise of Relevance

Radiocasts | September 8, 2016 by Bonnie D. Graham

The buzz: Ask me if I care.

When deciding whether to take the time to read your content, trust you and become loyal to your brand, your prospects and customers demand more than a catchy headline.


They’re busy and distracted. They’re seeking, even craving, relatable content to help them make buying decisions. And they want you to teach them something new that is relevant to their business interests or needs.

And remember that great content needs great SEO. At the end of the day, if buyers can’t find you, your content simply doesn’t matter.

The experts speak.

Rieva Lesonsky, GrowBiz Media: “You see things and you say ‘Why”. But I dream things that never were and I say ‘Why not?’” (George Bernard Shaw)

Jessica Garrett, VeriStor: “The best marketing doesn’t feel like marketing.” (Tom Fishburne)

Lorraine Maurice, SAP: “Either write something worth reading or do something worth writing about.” (Benjamin Franklin)

Join us for King Content and the Rise of Relevance.

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