{"id":126617,"date":"2022-09-29T11:23:34","date_gmt":"2022-09-29T15:23:34","guid":{"rendered":"https:\/\/news.sap.com\/latinamerica\/?p=126617"},"modified":"2023-11-13T15:22:38","modified_gmt":"2023-11-13T20:22:38","slug":"tecnologias-que-aumentan-la-visibilidad-y-el-control-sobre-las-compras-electronicas-2","status":"publish","type":"post","link":"https:\/\/news.sap.com\/latinamerica\/2022\/09\/tecnologias-que-aumentan-la-visibilidad-y-el-control-sobre-las-compras-electronicas-2\/","title":{"rendered":"Tecnolog\u00edas que aumentan la visibilidad y el control sobre las compras electr\u00f3nicas"},"content":{"rendered":"
\n

\"\"<\/a>La transformaci\u00f3n digital ha cambiado la forma en que<\/span> compramos, y<\/span> esto sin duda ha implicado grandes retos para las<\/span> diferentes industrias. La pandemia, factor fundamental en este camino, ha puesto a prueba la resiliencia y<\/span> la capacidad de adaptaci\u00f3n de las<\/span> empresas, algunas de las<\/span> cuales han reaccionado r\u00e1pidamente creando una nueva propuesta de valor acorde a las<\/span> circunstancias.<\/p>\n<\/div>\n

\n

El<\/span> uso de tecnolog\u00edas<\/span> de comercio electr\u00f3nico ha ayudado a incrementar el<\/span> desempe\u00f1o de las<\/span> ventas en las<\/span> tiendas virtuales, a trav\u00e9s de la automatizaci\u00f3n, agilizaci\u00f3n, personalizaci\u00f3n y<\/span> optimizaci\u00f3n de procesos.<\/p>\n

Las<\/span> ventas de comercio electr\u00f3nico en Am\u00e9rica Latina registraron un valor de aproximadamente 68.000 millones de d\u00f3lares en 2020, seg\u00fan el<\/span> m\u00e1s reciente informe de Statista Digital Market Outlook<\/a>. Adem\u00e1s, estima que<\/span> para 2025 esta cifra podr\u00eda ascender a unos 160.000 millones de d\u00f3lares, lo que<\/span> implicar\u00eda un incremento de casi 88% en relaci\u00f3n a 2020.<\/p>\n

Es por eso que<\/span> tener conocimientos sobre<\/span> las<\/span> tendencias tecnol\u00f3gicas e invertir en herramientas virtuales garantizar\u00e1 que<\/span> las<\/span> empresas puedan desarrollarse en el<\/span> \u00e1mbito de las<\/span> compras<\/span> electr\u00f3nicas<\/span> y<\/span> cumplir con sus objetivos en el<\/span> mercado.<\/p>\n

Hoy, el<\/span> comercio electr\u00f3nico tiene un gran reto: convivir con el<\/span> comercio f\u00edsico. El<\/span> uso de nuevas tecnolog\u00edas<\/span> es fundamental para agregar un valor diferenciador en el<\/span> mercado, debido a la alta competencia que<\/span> cada d\u00eda suma nuevos contrincantes \u00e1vidos de captar la atenci\u00f3n de nuevos consumidores.<\/p>\n

Con eso en mente, SAP, la tecnol\u00f3gica alemana, presenta algunos recursos tecnol\u00f3gicos que<\/span> aumentan<\/span> la visibilidad<\/span> y<\/span> el<\/span> control<\/span> sobre<\/span> las<\/span> compras<\/span> electr\u00f3nicas<\/span>.<\/p>\n

Inteligencia artificial (IA)<\/h2>\n

En la industria del comercio electr\u00f3nico es usada m\u00e1s que<\/span> todo para brindar servicios de chatbot, analizar los comentarios de los clientes y<\/span> brindar servicios personalizados a los compradores en l\u00ednea. Esta tecnolog\u00eda, est\u00e1 transformando la manera en que<\/span> se vende a trav\u00e9s de la predicci\u00f3n de patrones de compra basados en las<\/span> decisiones de compra de los usuarios y<\/span> su frecuencia.<\/p>\n

La IA mejora la eficiencia de los procesos considerando la velocidad del trabajo. A diferencia de la inteligencia humana, las<\/span> m\u00e1quinas pueden volverse m\u00e1s inteligentes a trav\u00e9s de un aprendizaje continuo, puesto que<\/span> la IA incorpora la capacidad cognitiva.<\/p>\n

Realidad Aumentada (RA)<\/h2>\n

Las<\/span> experiencias de Realidad Aumentada permiten a los compradores probar, personalizar o visualizar virtualmente productos, ya sea ropa, calzado, muebles, maquillaje, entre otros. Al combinar este tipo de tecnolog\u00eda con la estrategia de venta en medios sociales digitales, se pronostica que<\/span> las<\/span> compras<\/span> pueden aumentar exponencialmente.<\/p>\n

Estas t\u00e9cnicas, principalmente, tienen su foco en los usuarios de las<\/span> redes sociales usadas por la generaci\u00f3n Z y<\/span> Millennial, ya que<\/span> estos dos grupos demogr\u00e1ficos representar\u00e1n el<\/span> 62% del gasto mundial en comercio social para 2025. En 2021 se generaron 492 mil millones de d\u00f3lares, pero en cuatro a\u00f1os se espera que<\/span> alcance los 1.2 billones de d\u00f3lares.<\/p>\n

Cloud<\/h2>\n

Un servicio de Cloud o Nube es una herramienta dise\u00f1ada para almacenar y<\/span> administrar datos, ejecutar aplicaciones o entregar contenido y<\/span> servicios, como streaming de videos, correos electr\u00f3nicos, software de ofim\u00e1tica o redes sociales.<\/p>\n

Con el<\/span> auge del teletrabajo las<\/span> empresas se han dedicado a buscar soluciones como las<\/span> que<\/span> ofrece SAP Commerce Cloud, para que<\/span> los trabajadores puedan acceder de manera f\u00e1cil y<\/span> segura a la informaci\u00f3n necesaria para cumplir sus determinadas tareas.<\/p>\n

Este tipo de productos simplifican los procesos de comunicaci\u00f3n entre los usuarios para optimizar los modelos de negocio y<\/span> cumplir con las<\/span> demandas del mercado. Adem\u00e1s, permite a las<\/span> compa\u00f1\u00edas adaptarse a cualquiera de las<\/span> diferentes necesidades que<\/span> puedan requerir los clientes.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

La transformaci\u00f3n digital ha cambiado la forma en que compramos, y esto sin duda ha implicado grandes retos para las diferentes industrias. La pandemia, factor…<\/p>\n","protected":false},"author":141,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5600445],"tags":[269955],"series":[],"region":[55204,5597521],"sapn-display":[],"sapn-type":[],"class_list":["post-126617","post","type-post","status-publish","format-standard","hentry","category-business-technology-platform","tag-sap-hana","region-colombia","region-ecuador"],"yoast_head":"\nTecnolog\u00edas que aumentan la visibilidad y el control sobre las compras electr\u00f3nicas - SAP News Center Latinoam\u00e9rica<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/latinamerica\/2022\/09\/tecnologias-que-aumentan-la-visibilidad-y-el-control-sobre-las-compras-electronicas-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tecnolog\u00edas que aumentan la visibilidad y el control sobre las compras electr\u00f3nicas\" \/>\n<meta property=\"og:description\" content=\"La transformaci\u00f3n digital ha cambiado la forma en que compramos, y esto sin duda ha implicado grandes retos para las diferentes industrias. 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