Egypt’s IT Market Position on the Rise in MENA Region

SAP’s “Best-Run Now” Initiative Combines Software and Services to Bring Customers in Egypt Tools Needed to Manage Costs and Liquidity

CAIRO, EgyptSAP AG (NYSE: SAP) executives in Cairo have said that Egypt’s IT market is on the rise within the Middle East and Africa (MEA) region, comments which are supported by Business Monitor International (BMI) data, which states average market growth of 16 percent expected up to 2013.

Statistics from BMI cite that the overall IT market size will increase from USD1.2 billion in 2008 to around USD2.5 billion by 2013, driven by a large young population and increased investment in government information and communication technology programmes.

SAP’s role in this emerging IT market is to develop and assist the country’s IT sector to support this growth, in light of world-wide economic challenges, say senior executives meeting with customers today in Cairo.

‘As the international business landscape continues to evolve on a daily basis, Egyptian companies should utilize IT investments to improve efficiencies and operations, to be able to respond rapidly to these changes to ensure long-term success. SAP has the ability to provide offerings designed to help customers address the challenges that have emerged on a global scale,’ says Sergio Maccotta, Managing Director, SAP Middle East & North Africa (MENA).

SAP’s ‘Best-Run Now’ initiative offers the Egyptian market combined SAP software, services and implementation. The initiative aims to help customers address real-time business issues, including more efficient management of information on cash flow and liquidity, maximizing a global workforce through change, and how to optimize procurement and supply chain processes.

With 35 years of unparalleled expertise addressing the unique demands of organizations in more than 25 industries, SAP Best-Run Now packages are based on an in-depth knowledge of the processes that drive business and an ideal commerce tool for CFOs, CIOs, and COOs.

SAP has designed offerings addressing needs of customers in all size segments. For the large enterprise, SAP`s offerings combine software solutions with special incentives to make acquiring and implementing these solutions even easier. Each of these can be easily consumed to deliver rapid return on investment and operational improvements, and focus on issues that companies everywhere are facing due to global market environments.

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(*) SAP defines business software as comprising enterprise resource planning and related applications.

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