Business Objects Positioned in Leaders Quadrant of Data Quality Tools Report

Evaluation Based on Completeness of Vision and Ability to Execute

Dubai, United Arab EmiratesBusiness Objects, an SAP company (NYSE: SAP) and the world’s leading provider of solutions that optimize business performance, today announced it has been positioned by Gartner Inc. in the leaders quadrant of the “Data Quality Tools Magic Quadrant” report.

According to Gartner, “Leaders in the market demonstrate strength across a complete range of data quality functionality, including profiling, parsing, standardization, matching, validation and enrichment. They exhibit a clear understanding and vision of where the market is headed, including recognition of non-customer data quality issues and the delivery of enterprise-level data quality implementations. Leaders have an established market presence, significant size and a multinational presence (directly or as a result of a parent company).”

With SAP, Business Objects offers unparalleled enterprise information management solutions – specializing in areas such as data quality, data integration, master data management, metadata management and text analysis – to deliver trusted, unified and timely information across the enterprise. Business Objects has noted accelerated traction in the market, most recently delivering the first combined solution for data quality and data integration in the market, called BusinessObjects™ Data Services software. This innovative software gives customers the strong foundation and agility they need to help meet enterprise information management demands. Because the BusinessObjects Data Services package enables organizations to build and manage a trusted information foundation using a single application, customers can optimize development resources, simplify their IT infrastructure and more quickly consolidate and cleanse their data. As a result, the need for custom programming and scripting to extract, transform and load is eliminated.

“Putting trusted, relevant information in the hands of all people is the single largest challenge in helping organizations optimize their business performance,” said Marge Breya, general manager and executive vice president, Business Intelligence Platform, Business Objects, an SAP company. “Decisions based on raw data are potentially inaccurate, and without trust employees resort to management by intuition rather than management by facts. Our data quality offering provides both SAP and non-SAP customers with trusted information, helping them to improve efficiency and make more effective business decisions. We consider our positioning in the leader quadrant by Gartner confirmation of our tremendous momentum in this market. Business Objects continues to innovate quickly; executing against our product roadmap and keeping our laser focus on delivering business value to customers.”

For additional information on Business Objects enterprise information management solutions, please visit

About the Magic Quadrant

The Magic Quadrant is copyrighted June 2008 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner`s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the ‘Leaders’ quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Business Objects

As an independent business unit within SAP, Business Objects transforms the way the world works by connecting people, information and businesses. Together with one of the industry’s strongest and most diverse partner networks, the company delivers business performance optimization to customers worldwide across all major industries, including financial services, retail, consumer-packaged goods, healthcare and public sector. With open, heterogeneous applications in the areas of governance, risk and compliance; enterprise performance management; and business intelligence; and through global consulting and education services, Business Objects enables organizations of all sizes around the globe to close the loop between business strategy and execution.

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