Saudi’s Western Bakery Introduces Fresh Approach to IT

Almarai Group Companies Choose SAP® ERP to Cut Operating Costs and Speed Information Sharing

Riyadh, Kingdom of Saudi ArabiaSAP (NYSE: SAP) today announced that Western Bakery and International Baking Services, two separate Almarai group companies, have implemented SAP’s flagship enterprise resource planning (ERP) application, SAP® ERP, to help integrate the group and streamline the various business units preparing the company for future growth.

Western Bakery chose SAP’s ERP application to assist the company in centralizing the majority of its financial, procurement, production planning, and plant maintenance services. SAP has also given the company the ability to take all its financial information online, providing the group with the necessary tools to improve efficiency and increase productivity.

“We want to be able to leverage the efficiencies of the entire Almarai group structure, and that means being online and seamlessly integrated with our sister companies,” said Majed Nofal, CEO Western Bakeries (L’usine). “SAP’s industry leading solutions will give us the technical bandwidth to reduce operational costs and be more competitive.”

Implemented internally with the expertise of Almarai’s in-house application team, the group expects the latest upgrade of SAP ERP to increase its productivity by accelerating the pace at which mission-critical information is exchanged among the group’s various business units.

SAP solutions will help the Almarai group of companies improve productivity and provide its executives with the up to date information they need to make critical business decisions.

“Almarai is one of the best known brands operating in the Gulf region,” said Sergio Maccotta, Managing Director, SAP Middle East and North Africa LLC. “What global SAP solutions bring to the group of companies is a more beneficial integration as the group grows even further in size and sophistication.”

Almarai is the largest integrated dairy foods company in the world, acquiring Western Bakery in November of 2006. The company is based in Riyadh, the capital of the Kingdom of Saudi Arabia. The Almarai network extends throughout the Arabian Peninsula, leading and influencing the agricultural, dairy processing, and food distribution industries.

About SAP
SAP is the world’s leading provider of business software (*), offering applications and services that enable companies of all sizes and in more than 25 industries to become best-run businesses. With approximately 75,000 customers (includes customers from the acquisition of Business Objects) in over 120 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE, under the symbol “SAP.” (For more information, visit

(*) SAP defines business software as comprising enterprise resource planning and related applications.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP’s future financial results are discussed more fully in SAP’s filings with the U.S. Securities and Exchange Commission (“SEC”), including SAP’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

Copyright © 2008 SAP AG. All rights reserved.
SAP, R/3, mySAP,, xApps, xApp, SAP NetWeaver and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries all over the world. All other product and service names mentioned are the trademarks of their respective companies. Data contained in this document serve informational purposes only. National product specifications may vary.

Note to editors:
To view video stories on diverse topics, visit From this newly launched site, you also can embed videos into your own Web pages, share video via email links and subscribe to RSS feeds from SAP TV. No registration is required. To preview and request broadcast-standard video digitally or by tape, log on to, where registration and video is free to the media.

For customers interested in learning more about SAP products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1SAP (1-800-872-1727)

For more information, press only:
Claire McPeak, +971 4 330 1777,

Alana Ngoh, +971.50.810.0972,

SAP Business Forum 08: Business at the Speed of Change
Join us at the largest SAP business event in the Middle East to find out how to: Drive your business processes beyond their current boundaries, Gain the agility to respond swiftly to market and business change, Stay ahead of the competition, Adopt recognized best practices, Join the leading SAP business network, Take a short cut to efficiency and accelerated business success.