Gulf’s Biggest IT Market Set for Continued Growth in 2009

SAP’s “Best-Run Now” Initiative Combines Software and Services to Bring Saudi Customers Tools Needed to Manage the Expansion of Growth Expectations

Riyadh, Kingdom of Saudi ArabiaSAP AG (NYSE: SAP) executives in the Kingdom today have said that the Gulf’s biggest IT market is set for continued growth in 2009.

KSA has the biggest IT market in the Gulf region, with 2008 spend reaching USD3.4 billion and expected to rise to USD5.6 billion by 2013, driven by a robust economy supported by the private and public sector industries, according to Business Monitor International.

SAP’s role in this growing IT market, say senior executives meeting with clients today in Riyadh, is to develop and assist the Kingdom’s IT sector to support this growth in light of world-wide economic uncertainty.

“In a rapidly changing market environment and a challenged global economy, organizations must focus IT investments on projects that address pressing business needs and deliver fast value. That’s how to become a ‘best run’ business now,” says Sergio Maccotta, Managing Director, SAP Middle East & North Africa (MENA).

SAP’s ‘Best-Run Now’ initiative offers the KSA market combined SAP® software, services to deliver rapid time to value. The initiative aims to help customers address real-time business issues, including more efficient management of information on cash flow and liquidity, maximizing a global workforce through change and how to optimize procurement and supply chain processes.

SAP has designed offerings addressing needs of customers in all size segments. For the large enterprise, SAP`s offerings combine software solutions with special incentives to make acquiring and implementing these solutions even easier. Each of these can be easily consumed to deliver rapid return on investment and operational improvements, and focus on issues that companies everywhere are facing due to global market environments.

‘SAP has the ability to provide offerings designed to help customers in KSA address the challenges that have emerged on a global scale. As the Saudi and global market landscapes continue to evolve daily, it becomes increasingly important for companies to utilize IT investments to improve efficiencies and operations, and respond rapidly for long-term success.’ says Sergio Maccotta, Managing Director, SAP Middle East & North Africa (MENA).

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SAP is the world’s leading provider of business software(*), offering applications and services that enable companies of all sizes and in more than 25 industries to become best-run businesses. With more than 82,000 customers in over 120 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE, under the symbol “SAP.” For more information, visit

(*) SAP defines business software as comprising enterprise resource planning and related applications.

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