Middle East Executives Share IT Best Practices to Optimise Operational Efficiencies in Uncertain Economic Times

SAP Customers, Experts and Senior Executives to Gather in Bahrain

Manama, Kingdom of BahrainManama, Kingdom of Bahrain – February 18, 2009 – The SAP User Group – Middle East & North Africa (SUG-MENA) will hold its annual conference and vendor fair, SUG-MENA 2009, from March 9-11, at the Crowne Plaza Convention Center, in Manama, Bahrain.

The conference will provide a common ground for senior IT executives from across the Middle East to discuss the challenges of managing the changing role of IT amid the financial downturn, and interact with other SAP users.

New this year, SUG-MENA and SAP will jointly incorporate the SAP Tech Tour 2009 and the SAP Active Global Support Day as part of SUG-MENA 2009 Conference.

“SUG-MENA is very excited and also pleased at the level of support and participation of SAP in our conference. This is the first time we have the SAP Tech Tour ’09 and SAP Active Global Support imbedded in the SUG-MENA Conference. Many of the IT CIOs and executives attending will be discussing the changing role of IT amid the economical downturn,” states Salem Al Angari, President of SUG-MENA.

The three-day conference agenda also includes presentations by key companies from across all industries. In addition, José Duarte, President of SAP EMEA, will be delivering a keynote speech on the first day.

“SUG-MENA members serve as a vital sounding board to help SAP validate our new initiatives. We offer our commitment to SUG-MENA and our customers to realize the entire value of our SAP business solution offerings,” says Sergio Maccotta, Managing Director, SAP Middle East & North Africa (MENA).

As always, SUG-MENA conferences strive to provide rich and diverse content, with the aim of capturing the interests of SAP users, and incorporating suggestions and recommendations from attending members. This will be a golden educational opportunity for SAP customers to attend demos, specific presentations, and interact with SAP experts on a one-to-one basis. The success of such an event is enhanced by the attendance and involvement of as many SAP users as possible.

The SUG-MENA board encourages all SAP customers not to miss out on this opportunity and register via www.sugmena.com , www.sugmena2009.com or email registration@sugmena.com.

About SAP
SAP is the world’s leading provider of business software (*), offering applications and services that enable companies of all sizes and in more than 25 industries to become best-run businesses. With more than 47,800 customers (excludes customers from the acquisition of Business Objects) in over 120 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE, under the symbol “SAP.” For more information, visit www.sap.com).

(*) SAP defines business software as comprising enterprise resource planning and related applications.

SAP User Group-Middle East & North Africa (SUG-MENA) is a non-profit organization in the business of promoting effective use of SAP, while bringing together its various users from the Middle East and North African region, to share experiences and exchange solutions. SUG-MENA’s events and efforts are also aimed at providing a communication medium that allows SAP users within the region to effectively and collectively communicate with SAP. To learn more about SUG-MENA visit www.sugmena.com)

In May 2008, SUGMENA achieved another milestone with an induction into the SAP Users Group Enterprise Network (SUGEN). SUGEN is a global entity representing a number of certified User Groups from across the world, that interact with SAP executives to address issues and requirements at a global level.

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Claire McPeak, +971 4 330 1777, c.mcpeak@sap.com

Michael Wallis, +971 50 458 1844, michael.wallis@wallismc.com