Kuwait’s IT Market Must Align with New Reality

SAP’s Best-Run Now Program Combines Software and Services to Bring Kuwaiti Customers Tools Needed to Manage Costs and Liquidity

Kuwait City, KuwaitSAP AG (NYSE: SAP) executives, who will visit Kuwait this month, have said that the country’s companies are facing a “new reality”, as changes in the global economy impact local businesses, and strategic IT investments play an instrumental role in the future success of the third-largest computer market in the Gulf region.

SAP’s role in this growing IT market, say senior executives who will meet with clients this month at the ‘Best-Run Now’ Road Show in Kuwait, is to develop and assist the country’s IT sector to support this growth in light of world-wide economic uncertainty.

“In a fast changing business environment and a testing global economy, Kuwaiti organizations must focus IT investments on projects that address pressing market needs and deliver fast value,” says Sergio Maccotta, Managing Director, SAP Middle East & North Africa (MENA).

“Best-Run Businesses should proactively seek ways to turn the current economy into opportunities, prepared to respond quickly to changing markets and be best positioned in the market,” continued Maccotta.

SAP’s ‘Best-Run Now’ initiative offers the Kuwait market combined SAP® software, services and implementation. The initiative aims to help customers address real-time business issues, including more efficient management of information on cash flow and liquidity, maximizing a global workforce through change and how to optimize procurement and supply chain processes.

The road show provides a unique opportunity for C-level executives, IT decision makers, and business managers to learn about innovative SAP solutions that enable companies to outperform competition, achieve sustainable growth and obtain strategic business insight. The industry-specific sessions in trade, manufacturing, engineering, construction and operations, and real estate will provide the latest information about applications and state-of-the-art designed for specific industries.

SAP executives will be meeting guests by invitation only at an all day event on Wednesday, 29 April at the Kuwait JW Marriott hotel.

About SAP
SAP is the world’s leading provider of business software(*), offering applications and services that enable companies of all sizes and in more than 25 industries to become best-run businesses. With more than 82,000 customers in over 120 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE, under the symbol “SAP.” For more information, visit www.sap.com.

(*) SAP defines business software as comprising enterprise resource planning and related applications.

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