Kuwait’s IT Market Set for Continued Growth in 2009

SAP’s “Best-Run Now” Initiative Combines Software and Services to Bring Customers in Kuwait Tools Needed to Manage Costs and Liquidity

Kuwait City, KuwaitSAP AG (NYSE: SAP) executives in Kuwait today have said that the third-largest computer market in the Gulf region, according to Business Monitor International (BMI), is set for continued growth in 2009.

Statistics from BMI cite that IT spending in the country will increase from USD774 million in 2008 to USD1.3 billion by 2013, driven by spend in the construction, retail and automotive industries.

SAP’s role in this growing IT market, say senior executives meeting with clients today in Kuwait City, is to develop and assist the country’s IT sector to support this growth in light of world-wide economic uncertainty.

‘As the Kuwaiti and global market landscapes continue to evolve daily, it becomes increasingly important for companies to utilize IT investments to improve efficiencies and operations, and respond rapidly for long-term success. SAP has the ability to provide offerings designed to help customers in Kuwait address the challenges that have emerged on a global scale,’ says Sergio Maccotta, Managing Director, SAP Middle East & North Africa (MENA).

SAP’s ‘Best-Run Now’ initiative offers the Kuwait market combined SAP software, services and implementation. The initiative aims to help customers address real-time business issues, including more efficient management of information on cash flow and liquidity, maximizing a global workforce through change and how to optimize procurement and supply chain processes.

With 35 years of unparalleled expertise addressing the unique demands of organizations in more than 25 industries SAP Best-Run Now packages are based on an in-depth knowledge of the processes that drive business and an ideal commerce tool for CFOs, CIOs, and COOs.

SAP has designed offerings addressing needs of customers in all size segments. For the large enterprise, SAP`s offerings combine software solutions with special incentives to make acquiring and implementing these solutions even easier. Each of these can be easily consumed to deliver rapid return on investment and operational improvements, and focus on issues that companies everywhere are facing due to global market environments.

About SAP
SAP is the world’s leading provider of business software(*), offering applications and services that enable companies of all sizes and in more than 25 industries to become best-run businesses. With more than 82,000 customers in over 120 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE, under the symbol “SAP.” For more information, visit www.sap.com.

(*) SAP defines business software as comprising enterprise resource planning and related applications.

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