Oman’s Developing IT Market to Align with ‘New Business Reality’

SAP’s “Best-Run Now” Program Combines Software and Services to Bring Omani Customers Tools Needed to Manage Costs and Liquidity

Muscat, OmanSAP AG (NYSE: SAP) executives, who will visit Muscat next week, have said that as changes in the global economy impact local businesses, the country’s companies are facing a “new reality”, and strategic IT investments will play an instrumental role in the future success of Oman’s emerging computer market.

SAP’s role in this Oman’s IT market, say senior executives who will meet with customers at the ‘Best-Run Now’ Road Show in Muscat, is to develop and assist the country’s IT sector by driving profitability, competitiveness, stakeholder value and growth across organizations.

“Omani organizations should focus IT investments on projects that address pressing market needs and deliver fast value in an altering global economy,” says Sergio Maccotta, Managing Director, SAP Middle East & North Africa (MENA).

“Companies should proactively seek ways to turn challenges of the current economy into opportunities, prepared to respond quickly to changing markets and be well positioned in the market as Best Run Businesses,” continued Maccotta.

SAP’s ‘Best-Run Now’ initiative offers the Omani market combined SAP software, services and implementation. The initiative aims to help customers address real-time business issues, including more efficient management of information on cash flow and liquidity, maximizing a global workforce through change and how to optimize procurement and supply chain processes.

The road show provides a unique opportunity for C-level executives, IT decision makers, and business managers to learn about innovative SAP solutions that enable companies to outperform competition, achieve sustainable growth and obtain strategic business insight. The industry-specific sessions in trade, manufacturing, engineering, construction and operations, and real estate will provide the latest information about applications and state-of-the-art designed for specific industries.

SAP executives will be meeting guests by invitation only at an all day event on Monday, 1 June at the Al Bustan Palace hotel.

About SAP
SAP is the world’s leading provider of business software(*), offering applications and services that enable companies of all sizes and in more than 25 industries to become best-run businesses. With more than 82,000 customers in over 120 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE, under the symbol “SAP.” For more information, visit

(*) SAP defines business software as comprising enterprise resource planning and related applications.

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