Industry Software Solutions Support Region’s Leading Businesses during Periods of Economic Change

Power of technology crucial in helping Middle Eastern companies of all sizes achieve clarity in the new business age, say industry experts

DUBAI, United Arab EmiratesRepresentatives of some of the region’s leading organizations are meeting in Dubai today, to discuss how recent economic volatility has affected their industries and how technology can help businesses to adapt to changing market conditions and emerge in a stronger competitive position. Organizations represented at the event will include DUBAL, Al Batha, and Sahara Petrochemicals.

“Recent developments in the global economic landscape have altered the way businesses in the Middle East operate. With the emergence of real-time business networks, changing customer behaviors and the need for sustainable growth, organizations large and small are turning to technology to achieve the clarity and agility they need to thrive as best-run businesses,” says Sergio Maccotta, managing director of SAP MENA.

SAP works closely with customers in a wide range of industries and uses its extensive industry expertise to provide business insight and innovative solutions to specific business challenges. Recent uncertainty in the global financial markets has resulted in increased demand for solutions which allow end-to-end visibility across the business, can be deployed rapidly and generate immediate value.

“The DUBAL mission statement is to be one of the top five producers of primary aluminum in the world by 2015. Competing on a global platform means that we require intelligence from across the business to enable meaningful action. Once an informed decision has been made, we need to be able to close the loop between strategy and execution quickly in order to ensure competitive advantage and long-term sustainability,” says Ahmed Hasan Ali Mohamed, senior manager, IT Enterprise Systems, DUBAL.

“Al Batha Group is one of the largest private business groups in the UAE, consisting of more than 20 autonomous companies in the diversified sectors of automobiles, pharmaceuticals, contracting, manufacturing, electronics, FMCG, real estate, and education. Due to the variation of the industries we serve, we need business solutions that promote efficiency, responsiveness and rapid return on investment,” says Saji P.Oommen, General Manager (Group IT), Al Batha Group.

“Sahara Petrochemical’s vision is to be amongst the world’s leaders in promoting petrochemical and chemical business, utilizing state of the art technologies and building effective strategic alliances and synergies. We fully understand the nature and value of global business networks, best practices and believe that technology must underpin these important relationships,” says Ihab Y. Hawari, IT Dept. Manager, Sahara Petrochemicals.

A need for sustainable growth means that companies need to balance economic and environmental demands on resources, and improve their ability to meet regulatory requirements. Changing business requirements leads to the emergence of real-time business networks and practices and an increased need for closed loop insight to action.

“SAP provides end-to-end solutions that enable our customers to overcome the specific challenges of their industry, maintain competitive advantage, and create a sustainable business which can withstand a variable business environment,” says Kevin Scott, Head of Portfolio Industries, SAP MENA.

SAP business solutions assist enterprises and governments globally to improve customer relationships, enhance partner collaboration, create efficiencies across supply chains and business operations, and improve access to information. SAP solution portfolios support the unique business processes of industries including utilities, high technology, financial services, healthcare, education, and public services.

Companies such as DUBAL, Al Batha, and Sahara Petrochemicals have been working with SAP to ensure best business processes using internationally proven solutions; a culmination of SAP’s experience over more than 30 years, with thousands of successful customers in more than 25 industries.

About SAP
SAP is the world’s leading provider of business software(*), offering applications and services that enable companies of all sizes and in more than 25 industries to become best-run businesses. With more than 82,000 customers in over 120 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE, under the symbol “SAP.” For more information, visit

(*) SAP defines business software as comprising enterprise resource planning and related applications.

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