SAP Unveils Strategy for the Clear Enterprise to Business Leaders in Kuwait

Clarity Essential for Long-term Business Sustainability


Sergio Maccotta, Managing Director, SAP MENA
Sergio Maccotta, Managing Director, SAP MENA

Organizations in Kuwait wanting to achieve short and long-term profitability must holistically manage economic, social, and environmental opportunities – that was the message delivered today by Sergio Maccotta, Managing Director of SAP Middle East and North Africa.

According to Maccotta, who was today addressing Kuwaiti business leaders as part of the SAP World Tour, managing the ‘triple bottom line’ is the most assured way to promote business longevity and consistent growth. To survive in today’s business environment, companies must see clearly, think clearly, and act clearly. Only those with the visibility to act effectively and decisively will survive and thrive in the current business conditions to emerge in a stronger competitive position.

“The Kuwaiti market is experiencing rapid development, and while many companies have thrived in this fast-paced environment, recent shifts in the business landscape mean that organizations need to consider how they can continue to expand their business in the long-term. When challenges are at their greatest, so are the opportunities to find new and transformative solutions,” said Sergio Maccotta, Managing Director of SAP Middle East and North Africa.

Maccotta was in Kuwait City to deliver the keynote address at the first stop on the 2010 SAP World Tour to an audience of invitation-only C-level executives, IT decision makers, and business managers from leading Kuwaiti companies.

“See Your Way Clear: Strategies for Success in the New Reality” is the theme of the tour, which will visit key markets across the region including Egypt, KSA, Oman, Qatar, Jordan, and Lebanon, to explore how regional organizations can achieve transparency in every area of their operations and become sustainable, Best-Run Businesses.

“SAP is showing its customers and partners how the innovative use of IT can promote end-to-end visibility within their organizations in line with sustainable business practices. This intelligence enables informed and swift decision-making, which in turn allows companies to develop sustainable business models to outpace the competition, reduce cost and risk, limit exposure and ensure business longevity,” concluded Maccotta.

“As a major holding company in Kuwait covering a wide range of industries, including trading, engineering, manufacturing, construction, industry, real estate, and investment, it is critically important that we stay ahead of market advancements offering best-in-class services. Technology is a key enabler in this vision, and we are confident that the solutions provided by SAP can enable First Holding to operate with clarity and efficiency, with the right implementation partner” said Harris Sharif, SAP Programme Manager, First Holding.

“SOOR Fuel’s partnership with SAP has supported our core business processes such as finance, controlling, sales distribution, plant and maintenance capabilities. SAP’s technology has successfully enabled SOOR Fuel to streamline and enhance our business processes resulting in our capability of driving operational efficiency across our network and support our vision for market industry expansion,” said Rajeev Gupta, Manager, Information Technology, SOOR Fuel Marketing Co. S.A.K.

Attendees also have the opportunity to learn more about how SAP can facilitate these goals by industry and business area, and how an increasing number of organizations are benchmarking against their peers and re-thinking IT investments in terms of high impact value creation.

The SAP World Tour also provides an exclusive opportunity for attendees to share best practices and ideas with other top-level executives, SAP customers and partners, and receive exclusive previews of future SAP applications.