Egyptian Companies Focused on Flexible Business Solutions that Enable Efficiency, According to Market Insight

Clarity Essential for Business Sustainability, SAP Tells Industry Leaders in Cairo

CAIRO, EgyptAs an emerging market, Egypt is experiencing rapid development, and while many companies have thrived in this fast-paced environment, recent shifts in the business landscape mean that organizations need to consider how they can continue to expand their business in the long-term, according to SAP Executives.

Simon Paris,Head of Cluster Emerging, SAP EMEA
Simon Paris,
Head of Cluster Emerging, SAP EMEA


Companies in Egypt wanting to achieve short and long-term profitability must holistically manage economic, social, and environmental opportunities, as organizations of all sizes are focusing on business solutions that optimize performance, and offer the insight and agility needed to close the gap between strategy and execution.

“Egyptian companies are placing an increased emphasis on the importance of clarity and efficiency, and the SME sector is on the brink of a massive core enterprise resource planning (ERP) wave. Industries demonstrating impressive growth in the emerging markets include public sector, healthcare, and financial service. In North Africa this growth is reflected by SAP’s penetration in process industries, such as mill and chemicals, oil and gas, as well as utilities,” said Simon Paris, Head of Cluster Emerging, SAP EMEA.

Market forces affecting emerging economies include an increased need for business insight to enable end-to-end best-run business processes, incremental innovation to compensate for market shifts, and changing customer needs, fast ROI and ‘quick wins’ with commensurate value, and tactical solutions to specific challenges.

According to SAP Executives, who were today addressing Egyptian business leaders as part of the SAP World Tour, managing the ‘triple bottom line’ is the most assured way to promote business longevity and consistent growth.

To survive in today’s business environment, companies must see clearly, think clearly, and act clearly. Only those with the visibility to act effectively and decisively will survive and thrive in the current business conditions to emerge in a stronger competitive position, heard delegates attending the event.

Sergio Maccotta, Managing Director, SAP MENA
Sergio Maccotta,
Managing Director, SAP MENA

“SAP is showing its customers and partners in Egypt how the innovative use of IT can promote end-to-end visibility within their organizations, in line with sustainable business practices. This intelligence enables informed and swift decision-making, which in turn allows companies to develop sustainable business models to outpace the competition, reduce cost and risk, limit exposure, and ensure business longevity,” said Sergio Maccotta, Managing Director of SAP Middle East and North Africa.

Maccotta and Paris were in Cairo to meet with customers and deliver the keynote addresses at the Egyptian stop of the 2010 SAP World Tour to an audience of invitation-only C-level executives, IT decision makers, and business managers from leading Egyptian companies.

“See Your Way Clear: Strategies for Success in the New Reality” is the theme of the tour, which will visit key markets across the region including KSA, Oman, Qatar, Jordan, and Lebanon, to explore how regional organizations can achieve transparency in every area of their operations, and become sustainable, Best-Run Businesses.

Attendees also have the opportunity to learn more about how SAP can facilitate these goals by industry and business area, and how an increasing number of organizations are benchmarking against their peers and re-thinking IT investments in terms of high-impact value creation.

The SAP World Tour also provides an exclusive opportunity for attendees to share best practices and ideas with other top-level executives, SAP customers and partners, and receive exclusive previews of future SAP applications.

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SAP is the world’s leading provider of business software(*), offering applications and services that enable companies of all sizes and in more than 25 industries to become best-run businesses. With more than 89,000 customers in over 120 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE, under the symbol “SAP.” For more information, visit

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(*) SAP defines business software as comprising enterprise resource planning and related applications.

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