Middle East Business Leaders Share Technology Innovations for Future Growth

SAP Customers, Experts, and Senior Executives Gather in Bahrain for SUG-MENA Annual Conference

Manama, BahrainThe SAP User Group – Middle East & North Africa (SUG-MENA), today held its annual conference and vendor fair, SUG-MENA 2010 in Manama, Bahrain, allowing Middle East business leaders to discuss the future of innovative business solutions.

The three-day conference provides a platform for senior Middle East IT executives, from a wide range of industries, to review how software solutions can help them proactively adapt to the region’s rapidly evolving economic landscape, and support long-term business sustainability.

“The strong turn-out at this year’s SUG-MENA conference illustrates the importance business leaders place on technology as a valuable enabler for further growth and development in the Middle East. The conference provides an ideal platform for the region’s leading companies to exchange ideas and best practices with the goal of enhancing solution strategies,” said Salem Al Angari, President of SUG-MENA.

The conference agenda includes presentations by senior Middle East executives and a keynote speech from Hervé Couturier, Executive Vice President, Technology Group, SAP, on SAP innovations for future growth.

“The Middle East is experiencing rapid growth and development, and our customer base is expanding to include new types of software buyers who have evolving technology demands,” said Couturier.

“The software buyer of tomorrow demands increased modularity and flexibility and we plan to leverage innovative technologies – including in-memory, next-generation programming models, and collaborative business-user productivity environments delivered by a cloud native platform,” continued Couturier.

SAP’s innovations for future growth include in-memory databases that allow access 10,000 times faster than from storage devices, and smart metering which is a new software platform for utilities that offers a new level of transparency and availability of energy data. E-mobility enables mobile handling of business processes via the Internet, while on-demand applications allow instant access to business intelligence which is becoming increasingly important for companies of all sizes.

“In line with the feedback we receive from customers at SUG-MENA events, SAP is constantly evolving to meet the needs of companies in the region. SAP aims to foster agile solutions, adapt our business model for long-term strategic and flexible partnerships, and is driving innovation,” said Sergio Maccotta, Managing Director, SAP Middle East & North Africa (MENA).

SUG-MENA conferences strive to provide rich and diverse content, with the aim of capturing the interests of SAP users, and incorporating suggestions and recommendations from attending members. This will be an ideal educational opportunity for SAP customers to attend demos, specific presentations, and interact with SAP experts on a one-to-one basis. The success of such an event is enhanced by the attendance and involvement of as many SAP users as possible.

About SAP
SAP is the world’s leading provider of business software(*), offering applications and services that enable companies of all sizes and in more than 25 industries to become best-run businesses. With more than 82,000 customers in over 120 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE, under the symbol “SAP.” For more information, visit www.sap.com.

(*) SAP defines business software as comprising enterprise resource planning and related applications.

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SAP User Group-Middle East & North Africa (SUG-MENA) is a non-profit organization in the business of promoting effective use of SAP, while bringing together its various users from the Middle East and North African region, to share experiences and exchange solutions. SUG-MENA’s events and efforts are also aimed at providing a communication medium that allows SAP users within the region to effectively and collectively communicate with SAP. To learn more about SUG-MENA visit www.sugmena.com.

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Claire McPeak, +971 4 330 1777, c.mcpeak@sap.com

Caroline Holmberg, Wallis Marketing Consultants, +971 4390 1950 sap@wallis-mc.com