Appointment signifies SAP’s ongoing commitment to Middle East & North Africa; Gergi Abboud to realize full value of SAP solutions for benefit of local customers

DOHA, QatarSAP today announced the appointment of Gergi Abboud to lead the development of the company’s business in Qatar. He assumes the role of country manager, Qatar, and joins the SAP Middle East & North Africa (MENA) extended management team, effective immediately.

Foremost amongst Gergi’s responsibilities is to exploit the full potential of SAP’s industry and solutions knowledge for the benefit of local organizations. He will combine the full force of SAP’s local and global experts and the SAP ecosystem in order to deliver clarity, efficiency and scalability to customers in Qatar. Gergi will also oversee the company’s operations in Qatar, helping to engender best practices and customer proximity while growing the local SAP team.

“SAP is growing its business substantially across the Middle East by working closely with local companies to understand their priorities and provide innovative, flexible solutions as the foundation for competitiveness and success,” said Sergio Maccotta, managing director, SAP Middle East & North Africa (MENA). “In order to sustain this growth we will continue to invest in the region and in strategically important markets like Qatar. With Gergi at the helm, I am confident that SAP’s business in Qatar will continue to flourish.”

“SAP has many pioneering and ambitious customers in Qatar and an ecosystem that is energized and equipped to realize the full potential of SAP’s offerings. I am excited to have been asked to lead SAP’s efforts in this country and to have the opportunity to collaborate with SAP experts, customers and partners as we develop the business further,” added Gergi Abboud, country manager, SAP Qatar.

Gergi has an impressive background in the IT industry and prior to joining SAP spent four years with Cisco Systems in Doha as a regional sales manager in the Middle East. Before that he worked for Sun Microsystems in Dubai for six years. Gergi has extensive experience of working alongside regional organizations of all sizes, representing a wide variety of industries.