Company Leaders Unveil Joint Strategy and Product Innovations for Customers in Enterprise Mobility, Business Analytics and Enterprise Information Management
DUBAI, United Arab Emirates — At a co-located event in Boston and Frankfurt, company leaders from SAP AG (NYSE: SAP) and Sybase came together for the first time to share the strategy and joint product direction for the newly combined companies. In a bold move that brings together established industry leaders and changes the game for enterprise mobility, SAP announced its intent to acquire Sybase on May 12, 2010. In the few months since that time, the two companies have moved quickly to create product road maps and innovations to transform the way people and businesses work. The combined companies now represent the market-leading position in enterprise applications, business analytics and mobile infrastructure.Recognizing the strength of Sybase’s existing business model, SAP confirmed that Sybase will be run as a separate, independent unit – and that customer investments in Sybase products will be preserved and supported. Setting the stage for their vision of an unwired enterprise and embracing the evolution of mobile as the new desktop, SAP and Sybase today also unveiled strategic product directions and planned co-innovations in three key areas: enterprise mobility, business analytics and enterprise information management (EIM).
Combined Companies Retain Core Strengths While Leveraging Synergies for Innovation
Outlining the first milestones since the close of the acquisition, SAP and Sybase have announced:
Within the next nine months, the companies will bring together technologies to deliver a leading mobile platform for business that is based on open standards, runs on all major mobile operating systems, and manages and supports all major device types. With this platform, customers and partners can build new mobile experiences on top of existing applications, such as SAP® Business Suite software. In addition, SAP will showcase mobile experiences for all products, including both SAP Business Suite and SAP® Business ByDesign™, similar to what is available for mobile sales for customer relationship management (CRM) today.
SAP and Sybase will present the industry’s broadest solution portfolio for EIM by porting, certifying and optimizing SAP Business Suite and other solutions onto Sybase data management servers – bringing customers a greater choice of database platforms for their SAP applications.
The companies will offer customers a complete and optimized high-performance business analytics infrastructure tapping SAP® BusinessObjects™ business intelligence (BI) solutions on data management servers to deliver end-to-end functionality from discovery (enterprise information management) to storage (calculation and storage engines for transactions, data marts, data warehouse) to consumption (query reporting and analytics, scorecarding, dashboarding, OLAP tools, mobile BI).
The companies will incorporate SAP’s in-memory computing technology across SAP and Sybase data management offerings, enabling customers to instantaneously access any type of data, anywhere, any place in real time.
Market-Leading Vendors Unwire the Enterprise With End-to-End Mobile Platform
Research firm Gartner predicts that by 2014, there will be a 90 percent mobile penetration rate and 6.5 billion mobile connections.1 This new generation of users demands immediate access to enterprise applications from any location, at any time. The Sybase acquisition allows SAP to bring customers a mobile platform that can support SAP applications and enable partners and customers to develop complementary applications to help them run their business better.
Complementary Technologies Deliver a Complete Business Analytics Stack
With the combination of complementary technologies from the SAP BusinessObjects portfolio and Sybase, the companies now offer a complete and optimized high-performance business analytics infrastructure. SAP BusinessObjects BI solutions are already certified on Sybase IQ 15.0 and Sybase ASE 15.0. Customers can take advantage of complete solutions – from business analytic applications; to reports, scorecards and dashboards; to data integration and data quality; to transactional storage, data marts and data warehousing. SAP and Sybase will also deliver business analytic applications that are optimized for industries such as financial services, consumer products, retail and manufacturing.
SAP and Sybase Offer the Industry’s Broadest Portfolio for Enterprise Information Management
One of the highest priorities for organizations of any size and across any industry is managing the soaring quantity of data, and harnessing that information to improve their business. The combination of SAP and Sybase EIM offerings provides the industry’s broadest solution portfolio for enterprise information management, including data integration and data quality, master data management, complex event processing (CEP), real-time replication, modeling, application development and database capabilities. Sybase ASE is one of the leading database engines that support transactional and mixed workloads, and will be fully supported by the combined companies. SAP will port, certify and optimize SAP Business Suite, the SAP NetWeaver® Business Warehouse component, SAP® BusinessObjects™ Data Services software and SAP BusinessObjects BI solutions to Sybase ASE — giving customers a greater choice of database platforms for their SAP applications.
Vibrant Ecosystem Benefits From the Combination of Two IT Leaders
With this acquisition, new fields of opportunity are available for the SAP ecosystem. Across all partner types – services, ISVs, hardware and others – partners can participate in the new opportunities that come from the SAP and Sybase strategies around enterprise mobility, business analytics and EIM. SAP has also enabled its ecosystem partners to build and deliver new mobile applications on the mobility platform. Recently, announced on August 9, 2010, a series of Sybase partners launched innovative mobile applications for SAP solutions on the Sybase Unwired Platform. This growing ecosystem is significantly extending the reach of enterprise customers and applications, empowering millions of mobile workers worldwide. This ecosystem is further extended with the opportunity to engage and transact with four billion mobile subscribers, through Sybase’s messaging and mobile commerce services via reach to 900 mobile operators worldwide.
Sybase, an SAP company, is the industry leader in delivering enterprise and mobile software to manage, analyze and mobilize information. We are recognized globally as a performance leader, proven in the most data-intensive industries and across all major systems, networks and devices. Our information management, analytics and enterprise mobility solutions have powered the world’s most mission-critical systems in financial services, telecommunications, manufacturing and government. For more information, visit http://www.sybase.com. Read Sybase blogs: http://blogs.sybase.com. Follow us on Twitter at @Sybase.
SAP is the world’s leading provider of business software(*), offering applications and services that enable companies of all sizes and in more than 25 industries to become best-run businesses. With more than 102,500 customers in over 120 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE, under the symbol “SAP.” For more information, visit www.sap.com. (*) SAP defines business software as comprising enterprise resource planning, business intelligence, and related applications.
Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP’s future financial results are discussed more fully in SAP’s filings with the U.S. Securities and Exchange Commission (“SEC”), including SAP’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.Copyright © 2010 SAP AG. All rights reserved.
SAP, R/3, mySAP, mySAP.com, xApps, xApp, SAP NetWeaver and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries all over the world. All other product and service names mentioned are the trademarks of their respective companies. Data contained in this document serve informational purposes only. National product specifications may vary. Note to editors:
To preview and download broadcast-standard stock footage and press photos digitally, please visit www.sap.com/photos. On this platform, you can find high resolution material for your media channels. To view video stories on diverse topics, visit www.sap-tv.com. From this site, you can embed videos into your own Web pages, share video via e-mail links and subscribe to RSS feeds from SAP TV.
Follow SAP on Twitter at @sapnews.For customers interested in learning more about SAP products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1SAP (1-800-872-1727) For more information, press only:
Caroline Holmberg, Wallis Marketing Consultants, +971 (0)4 390 1950 firstname.lastname@example.org
Christoph Liedtke, SAP, +49 (6227) 7-50383, email@example.com, CET
Jim Dever, SAP, +1 610 661-2161, firstname.lastname@example.org, EDT
SAP Press Office, +49 (6227) 7-46315, CET; +1 (610) 661-3200, EDT; email@example.com
Mark Wilson, Sybase, +1 (925) 236-4891, Mark.Wilson-Marketing@sybase.com, PDT For more information, financial community only::
Stefan Gruber, SAP, +49 (6227) 7-44872, firstname.lastname@example.org, CET
Martin Cohen, SAP, +1 (212) 653-9619, email@example.com, EDT