Leading International Metals Companies Meet in Dubai to Discuss Emerging Industry Trends

Business Software Leader SAP Hosts Three-Day Executive Advisory Council; Event Includes Plant Tour of Dubai Aluminium Company Limited (DUBAL)

DUBAI, United Arab EmiratesLeading global companies within the field of metals including Emirates Aluminium, ThyssenKrupp, Gerdau, and Severstal today met at Dubai Aluminium Company Limited (DUBAL) as part of the SAP Executive Advisory Council for Metals event for selected members of the metals business community.

The event objectives were to develop a view of shared business and IT requirements arising from emerging industry trends that can enable performance improvements for metals companies and identify focus areas for SAP’s future solution development to support the vision and needs of such customers. The Executive Advisory Council enabled participants to establish a discussion forum and influence channel for the metals industry, identify and share best practices in the use of SAP‘s software and applications in the industry, and provide networking opportunities for participants.

“The UAE was chosen as the location for the Executive Advisory Council’s meeting due to the strategic importance within the industry as a commercial hub for manufacturing. The event has been a successful opportunity to generate a common vision for the metals industry and to ensure the success of strategic projects,” said Sergio Maccotta, Managing Director, SAP Middle East & North Africa.

Ahmad M Almulla (Vice President: Information Technology) commented that DUBAL’s sponsorship of the event reflected the company’s commitment to working in excellence-based partnerships. “As a company, DUBAL has demonstrated that better business performance can be achieved by leveraging the synergistic strengths offered by our suppliers and customers. Together, we reach new heights,” said Almulla.

The three-day meeting was established to allow the industry leaders the opportunity to discuss important topics such as business-orientated performance management, commodity trading and risk management, IT solutions and strategy, and to provide a platform to address industry best practices.

“To become leaders in the increasingly competitive manufacturing environment, metal companies are looking beyond standard practices for new business strategies that deliver results. The SAP Executive Advisory Council for Metals represents an ideal platform for industry communication and innovation,” continued Maccotta.

According to SAP, world markets for primary metals and steel are growing again – but so is global competition – however, opportunities for adding value are still plentiful. Metal companies need to continue to pay close attention to the bottom line, in addition to finding new ways to differentiate against ever-increasing competition.

“The insight received from these leaders within the metals industry will allow SAP to further develop its industry-proven solutions capable of responding to the rapidly evolving market trends on a global and region-specific level,” said Eckhardt Siess, Vice President IBU Mill Products & Mining.

SAP for Metals solutions are designed to help metal companies master business processes along the entire asset-centric and customer-centric value chain. SAP for Metals provides a number of tools to help you optimize these processes. Built using input from customers and industry analysts, plus the technical expertise SAP has acquired through extensive business experience and research over the last 38 years, SAP solution maps are multilevel blueprints of processes defined for a particular industry.

SAP is working and educating customers and partners in the Middle East on how the innovative use of IT can promote end-to-end visibility within their organizations, in-line with sustainable business practices. This intelligence enables informed and swift decision-making, which in turn allows companies to develop sustainable business models to outpace the competition, reduce cost and risk, limit exposure, and ensure business longevity.

Dubai Aluminium Company Limited (“DUBAL”) owns and operates one of the world’s largest primary aluminium smelters. High quality finished aluminium products are made in three main forms: foundry alloy; extrusion billet; and high purity aluminium. More than 250 customers are served in at least 45 countries predominantly in the Far East, Europe, the ASEAN region, the Middle East and Mediterranean region, and North America. More than 4,100 people are employed, of whom approximately 22 per cent are UAE Nationals.DUBAL also holds a 50 per cent share in Emirates Aluminium Company Limited (“EMAL”), a green-field smelter development at Al Taweelah, Abu Dhabi. For more information, visit www.dubal.ae.